Telemarketing - Australia & Oceania

Australia & Oceania

Highlights

Ad spending in the Telemarketing market in Australia & Oceania is forecasted to reach US$248.40m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -1.34%, leading to an estimated market volume of US$229.10m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The projected average ad spending per capita in the Telemarketing market is set to be US$5.72 in 2024.
In Australia and Oceania, the telemarketing sector in the advertising market is witnessing a shift towards personalized and targeted campaigns to engage consumers effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Australia & Oceania is experiencing steady growth and development. Customer preferences in the region indicate a strong demand for personalized and targeted marketing strategies. Consumers in Australia & Oceania appreciate direct communication and value the convenience of receiving product information and offers directly through telemarketing. This preference for personalized communication is driving the growth of the telemarketing advertising market in the region. Trends in the market show an increasing adoption of advanced technologies and data analytics in telemarketing advertising. Companies are leveraging big data and artificial intelligence to gather insights about customer behavior and preferences, allowing them to tailor their marketing messages and offers accordingly. This trend is enabling businesses to achieve higher conversion rates and improve the effectiveness of their telemarketing campaigns. Additionally, there is a growing focus on compliance and regulatory requirements in the telemarketing advertising market. Governments in Australia & Oceania have implemented strict regulations to protect consumers from unsolicited calls and ensure that telemarketing activities are conducted ethically. This emphasis on compliance is driving the adoption of best practices and responsible telemarketing strategies in the region. Local special circumstances in Australia & Oceania also contribute to the development of the telemarketing advertising market. The region has a diverse population with varying cultural backgrounds and languages. This diversity presents both opportunities and challenges for telemarketers, as they need to tailor their campaigns to different demographics and languages. Companies that can effectively navigate this diversity have a competitive advantage in the market. Underlying macroeconomic factors, such as economic stability and consumer spending power, also play a role in the development of the telemarketing advertising market in Australia & Oceania. A stable economy and increasing disposable income enable consumers to engage more actively in purchasing decisions, making telemarketing an effective channel for businesses to reach their target audience. In conclusion, the Telemarketing Advertising market in Australia & Oceania is growing due to customer preferences for personalized communication, the adoption of advanced technologies, compliance with regulatory requirements, local special circumstances, and underlying macroeconomic factors. This market is expected to continue expanding as businesses recognize the value of telemarketing in reaching and engaging with their target customers.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.