Web Push Advertising - Australia & Oceania

Australia & Oceania

Highlights

Ad spending in the Web Push Advertising market in Australia & Oceania is forecasted to reach US$63.10m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.39%, leading to an estimated market volume of US$68.56m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$1.77 in 2024.
Australia's growing digital landscape drives a surge in Web Push Advertising, making it a pivotal tool for brands to engage with consumers in the region.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in Australia & Oceania is experiencing steady growth due to increasing customer preferences for personalized and targeted advertising, as well as the region's unique local circumstances and underlying macroeconomic factors.

Customer preferences: Customers in Australia & Oceania are increasingly favoring personalized and targeted advertising. With the rise of digital technology and the internet, consumers have become more accustomed to receiving tailored content and offers. Web push advertising allows businesses to send targeted messages directly to users' devices, providing a more personalized experience. This form of advertising is particularly appealing to younger generations who are more tech-savvy and receptive to digital marketing strategies.

Trends in the market: One of the key trends in the Web Push Advertising market in Australia & Oceania is the increasing adoption of mobile devices. The region has a high smartphone penetration rate, and mobile devices have become the primary means of accessing the internet for many consumers. As a result, businesses are focusing on optimizing their web push advertising campaigns for mobile devices, ensuring that their messages are effectively delivered to the target audience. Another trend in the market is the growing importance of data analytics. Businesses are leveraging data analytics tools to gain insights into consumer behavior and preferences. By analyzing data collected from web push advertising campaigns, businesses can refine their targeting strategies and deliver more relevant content to their audience. This trend is driving the demand for data analytics solutions in the region.

Local special circumstances: Australia & Oceania is a diverse region with unique cultural and geographical characteristics. This diversity presents both challenges and opportunities for businesses operating in the Web Push Advertising market. Advertisers need to take into account the cultural nuances and preferences of different countries within the region to ensure their campaigns resonate with the target audience. Furthermore, the vast distances between countries in the region pose logistical challenges for advertisers. Delivering web push notifications in a timely manner across such a large geographic area requires efficient infrastructure and reliable network connectivity. Advertisers need to consider these factors when planning their campaigns to ensure optimal reach and engagement.

Underlying macroeconomic factors: The growing digital economy in Australia & Oceania is a key macroeconomic factor driving the development of the Web Push Advertising market. As more businesses shift their operations online, the demand for digital advertising solutions, including web push advertising, is increasing. This trend is expected to continue as the region's digital infrastructure improves and more consumers embrace online shopping and digital services. Additionally, the region's strong economic growth and increasing disposable incomes are contributing to the expansion of the Web Push Advertising market. As consumers have more purchasing power, businesses are investing in targeted advertising strategies to attract their attention and drive sales. This economic prosperity provides a favorable environment for the growth of the Web Push Advertising market in Australia & Oceania. In conclusion, the Web Push Advertising market in Australia & Oceania is experiencing growth driven by customer preferences for personalized advertising, the increasing adoption of mobile devices, the importance of data analytics, unique local circumstances, and underlying macroeconomic factors. As businesses continue to invest in digital advertising solutions and adapt to the region's unique characteristics, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.