Media

In Australia & Oceania, revenue in the Media market is projected to reach US$28.04bn in 2024.
The largest market of this market in the region is TV & Video, which is expected to have a market volume of US$11.64bn in 2024.
In a global comparison, the most revenue will be generated the United States, which is projected to reach US$541.20bn in 2024.
Furthermore, in the Media market, it is anticipated that 49.70% of total revenues will be generated through digital Media market by 2029.
Australia's media market is increasingly embracing digital transformation, with a notable shift towards streaming services and content personalization amid changing consumer preferences.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Australia & Oceania has been experiencing significant growth and development in recent years. Customer preferences in the region have shifted towards digital media platforms, with a growing demand for online streaming services, social media, and mobile advertising. This shift can be attributed to the increasing availability of high-speed internet connections and the widespread adoption of smartphones and other mobile devices. Consumers in Australia & Oceania are now able to access a wide range of media content anytime and anywhere, leading to a decline in traditional media consumption. One of the key trends in the Media market in Australia & Oceania is the rise of streaming services. Platforms such as Netflix, Amazon Prime Video, and Disney+ have gained popularity in the region, offering a vast library of movies, TV shows, and original content. This trend has disrupted the traditional broadcast television industry, as more consumers prefer the convenience and flexibility of streaming services over scheduled programming. The increasing competition in the streaming market has also led to a surge in the production of local content, catering to the preferences of the regional audience. Another trend in the Media market is the growing influence of social media. Platforms like Facebook, Instagram, and YouTube have become an integral part of the daily lives of consumers in Australia & Oceania. Social media has not only transformed the way people communicate and share information but has also become a powerful advertising tool for businesses. Advertisers are now leveraging the reach and targeting capabilities of social media platforms to connect with their target audience in a more personalized and engaging manner. Local special circumstances in the region play a significant role in shaping the Media market. Australia, for example, has a relatively small population spread across a vast geographical area. This has led to a high concentration of media ownership, with a few major players dominating the market. The regulatory environment also influences the media landscape, with strict rules governing media ownership and content standards. Underlying macroeconomic factors such as economic growth, disposable income, and technological advancements are driving the development of the Media market in Australia & Oceania. As the region continues to experience economic growth, consumers have more disposable income to spend on media and entertainment. Technological advancements, particularly in internet infrastructure and mobile connectivity, have made it easier for consumers to access and consume media content. In conclusion, the Media market in Australia & Oceania is undergoing significant transformation due to changing customer preferences, technological advancements, and local special circumstances. The rise of streaming services, the growing influence of social media, and the impact of local regulations are shaping the media landscape in the region. As the region continues to develop economically and technologically, the Media market is expected to further evolve to meet the changing needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.