Cinema Advertising - Australia & Oceania

Australia & Oceania

Highlights

In Australia & Oceania, ad spending in the Cinema Advertising market market is projected to reach US$88.42m in 2024.
This ad spending is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.17%, leading to a projected market volume of US$113.80m by 2029.
While most revenue in the global Cinema Advertising market market will be generated the United States, in Australia & Oceania will also play a significant role.
By 2029, the number of viewers in the Cinema Advertising market market in Australia & Oceania is expected to amount to 16.4m users.
The average ad spending per viewer in the Cinema Advertising market market in Australia & Oceania is projected to reach US$5.93 in 2024.
In Australia, cinema advertising is increasingly leveraged by brands to enhance emotional connections with audiences amid the growing trend of experiential marketing.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences in the region have played a key role in driving this growth.

With the rise of streaming services and on-demand content, consumers are increasingly seeking out unique and immersive experiences that cannot be replicated at home. Going to the cinema has become a special occasion for many, and advertisers have recognized the value in reaching this captive audience. Trends in the market reflect this shift in consumer preferences.

Advertisers are now investing more in cinema advertising campaigns, creating visually stunning and engaging content that captivates audiences on the big screen. This trend is particularly evident in Australia, where the cinema industry has seen a resurgence in recent years. Local special circumstances also contribute to the growth of the Cinema Advertising market in Australia & Oceania.

The region is known for its vibrant film industry, producing critically acclaimed movies that attract both local and international audiences. This provides advertisers with a unique opportunity to align their brands with high-quality content and reach a diverse range of viewers. Additionally, the region's strong cinema infrastructure and high cinema attendance rates make it an attractive market for advertisers looking to maximize their reach.

Underlying macroeconomic factors further support the growth of the Cinema Advertising market in Australia & Oceania. The region has experienced steady economic growth in recent years, leading to increased consumer spending power. This has translated into higher cinema ticket sales and increased advertising budgets.

Additionally, the region's growing population and tourism industry have contributed to a larger audience base for advertisers to target. In conclusion, the Cinema Advertising market in Australia & Oceania is thriving due to customer preferences for unique experiences, trends in visually stunning advertising campaigns, local special circumstances such as a vibrant film industry, and underlying macroeconomic factors like economic growth and a growing population. This market is expected to continue to grow as advertisers recognize the value in reaching cinema audiences and invest in innovative advertising strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.