Sports

Revenue in the Sports market is projected to reach US$769.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.30%, resulting in a projected market volume of US$862.30m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$61.22 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Australia & Oceania has seen slight decline in growth rate due to factors such as government regulations on public gatherings, injury concerns, and economic uncertainty. However, increasing popularity among youth, advancements in technology, and strong fan following continue to drive the markets overall growth.

Customer preferences: The rapid growth of e-sports in Australia is driven by a strong and established gaming culture, which has paved the way for increased investment and infrastructure for competitive gaming events. This trend has also been fueled by a rise in streaming services, allowing fans to access live events and connect with their favorite players. Additionally, the rise of e-sports has attracted a diverse audience of all ages and genders, further expanding the markets reach.

Trends in the market: In Australia & Oceanias Sports Market, there is a growing trend towards using technology in sports, such as wearable fitness trackers and virtual training programs. This trend is enabling athletes and coaches to track and analyze performance data, leading to improved training methods and performance. Additionally, there is a rise in e-sports, with the region hosting major tournaments and investing in infrastructure. This trend is significant as it opens up new revenue streams, creates opportunities for emerging athletes and provides a new form of entertainment for consumers. However, it also raises questions about the impact on traditional sports and the need for regulation and safeguarding measures.

Local special circumstances: In Australia & Oceania, Sports market is heavily influenced by the growing interest in outdoor sports and adventure activities. The regions vast landscape offers a variety of landscapes for various outdoor activities, such as surfing, hiking, and water sports. This has led to the rise of outdoor sports gear and equipment sales as well as an increase in adventure tourism. Additionally, the regions strong cultural ties to sports, especially in Indigenous communities, play a significant role in shaping the market. Local regulations and laws also impact the Sports market, such as the strict rules on hunting and fishing in certain areas. Combined, these factors create a unique market landscape in Australia & Oceania that differentiates it from other regions.

Underlying macroeconomic factors: The Sports Market in Australia & Oceania is heavily influenced by various macroeconomic factors. For instance, global economic trends and national economic health play a significant role in determining the market performance. Fiscal policies, such as tax rates, subsidies, and government spending, also impact the Sports market in the region. Other relevant financial indicators, such as consumer spending, employment levels, and inflation rates, can also affect the growth of the market. Additionally, the increasing popularity of sports, coupled with rising disposable incomes in the region, is expected to drive the demand for sports products and services in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.