The Digital Video Advertising market in Australia & Oceania is experiencing significant growth and development.
Customer preferences: Customers in Australia & Oceania are increasingly turning to digital video advertising as their preferred method of consuming content. With the rise of smartphones and the increasing availability of high-speed internet, people are now able to access video content anytime and anywhere. This has led to a shift in advertising budgets towards digital video, as advertisers recognize the effectiveness and reach of this medium.
Trends in the market: One of the key trends in the Digital Video Advertising market in Australia & Oceania is the growth of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences and deliver personalized messages at scale. This has become increasingly important as advertisers look to maximize their return on investment and ensure that their ads are seen by the right people. Programmatic advertising also offers greater efficiency and transparency, as it automates the buying and selling of ad inventory. Another trend in the market is the increasing use of mobile devices for video consumption. With the widespread adoption of smartphones and tablets, more and more people are watching videos on their mobile devices. This has led to a shift in advertising strategies, with advertisers focusing on creating mobile-friendly ads that are optimized for smaller screens. Advertisers are also leveraging mobile-specific features such as location-based targeting and interactive ad formats to engage with their audience.
Local special circumstances: Australia & Oceania is a highly diverse region, with a wide range of cultures and languages. This presents both opportunities and challenges for advertisers in the Digital Video Advertising market. Advertisers need to tailor their ads to local preferences and cultural nuances in order to effectively engage with their target audience. This includes using local languages, featuring local talent, and incorporating local themes and references in their ads. Advertisers also need to be mindful of local regulations and advertising standards, which can vary across different countries in the region.
Underlying macroeconomic factors: The Digital Video Advertising market in Australia & Oceania is also influenced by underlying macroeconomic factors. Economic growth, consumer spending power, and technological infrastructure all play a role in shaping the market. As the economy grows and disposable incomes increase, advertisers have more resources to invest in digital video advertising. Similarly, improvements in internet infrastructure and the availability of high-speed internet contribute to the growth of the market, as it enables seamless video streaming and ad delivery. In conclusion, the Digital Video Advertising market in Australia & Oceania is experiencing growth and development due to changing customer preferences, emerging trends such as programmatic advertising and mobile video consumption, local special circumstances, and underlying macroeconomic factors. Advertisers in the region need to adapt their strategies to cater to the unique needs and preferences of the local audience, while also leveraging the opportunities presented by advancements in technology and infrastructure.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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