SMS Advertising - Australia & Oceania

Australia & Oceania

Highlights

Ad spending in the SMS Advertising market in Australia & Oceania is forecasted to reach US$16.16m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 0.01%, leading to an estimated market size of US$16.17m by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.37 in 2024 for Australia & Oceania.
Australia's SMS advertising market is booming, with companies leveraging targeted campaigns to reach consumers effectively in the digital age.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Australia & Oceania is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the region are playing a crucial role in the growth of the SMS Advertising market. With the increasing popularity of mobile devices and the widespread use of SMS messaging, customers are becoming more receptive to receiving advertising messages via SMS. This preference for SMS advertising is driven by its convenience, immediacy, and personalization. Customers appreciate the ability to receive targeted and relevant advertisements directly to their mobile phones, allowing them to easily engage with brands and make informed purchasing decisions. Trends in the market further contribute to the development of the SMS Advertising industry in Australia & Oceania. One prominent trend is the integration of SMS advertising with other marketing channels, such as social media and email marketing. This multi-channel approach allows businesses to reach a wider audience and create a cohesive brand experience across different platforms. Additionally, the use of SMS advertising for customer engagement and loyalty programs is gaining traction. Businesses are leveraging SMS to send exclusive offers, discounts, and rewards to their loyal customers, fostering customer loyalty and increasing repeat purchases. Local special circumstances also play a role in shaping the SMS Advertising market in Australia & Oceania. The region has a high mobile penetration rate, with a large portion of the population owning and regularly using mobile phones. This widespread adoption of mobile technology creates a favorable environment for SMS advertising, as businesses can effectively reach a large and engaged audience. Furthermore, the region's diverse demographics and cultural landscape present opportunities for targeted SMS campaigns that cater to specific customer segments and preferences. Underlying macroeconomic factors contribute to the growth of the SMS Advertising market in Australia & Oceania. The region's stable economic environment and increasing consumer spending power provide businesses with the resources and confidence to invest in advertising strategies, including SMS advertising. Additionally, advancements in technology and telecommunications infrastructure support the seamless delivery of SMS messages, ensuring that businesses can effectively reach their target audience. In conclusion, the SMS Advertising market in Australia & Oceania is developing and expanding due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience, immediacy, and personalization of SMS advertising align with customer preferences, while the integration of SMS with other marketing channels and the use of SMS for customer engagement and loyalty programs are driving market trends. The region's high mobile penetration rate, diverse demographics, stable economic environment, and technological advancements further contribute to the growth of the SMS Advertising market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.