Market Insights Advertising & Media Advertising

Digital Banner Advertising - Australia & Oceania

Australia & Oceania

Ad spending in the Digital Banner Advertising market in Australia & Oceania is forecasted to reach US$2.83bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.92%, leading to a projected market volume of US$3.43bn by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$67,120.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is projected to be US$79.16 in 2024.
By 2029, 63% of the total ad spending in the Digital Banner Advertising market in Australia & Oceania will be generated through mobile.
Australia leads in programmatic buying for digital banner advertising in Oceania, leveraging advanced data analytics for targeted and effective campaigns.

Key regions: India, China, Europe, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Banner Advertising market in Australia & Oceania is witnessing significant growth and development in recent years.

Customer preferences: In this region, customers are increasingly turning to digital platforms for their advertising needs. The convenience and reach of digital banner advertising have made it a popular choice among businesses. Customers are attracted to the ability to target specific demographics and measure the effectiveness of their campaigns in real-time. This has led to a shift away from traditional forms of advertising, such as print and television, towards digital banner advertising.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Australia & Oceania is the increasing use of mobile devices. With the widespread adoption of smartphones and tablets, people are spending more time on their mobile devices, creating new opportunities for advertisers. As a result, there has been a surge in mobile advertising, including banner ads specifically designed for mobile screens. This trend is expected to continue as mobile usage continues to grow in the region. Another trend in the market is the rise of programmatic advertising. Programmatic advertising uses algorithms to automate the buying and selling of ad space, allowing advertisers to reach their target audience more efficiently. This technology has gained popularity in Australia & Oceania due to its ability to deliver personalized and relevant ads to consumers. As a result, programmatic advertising is becoming an integral part of digital banner advertising strategies in the region.

Local special circumstances: Australia & Oceania is a diverse region with unique cultural and geographical characteristics. This diversity presents both opportunities and challenges for digital banner advertising. Advertisers need to consider the cultural nuances and preferences of different countries within the region to effectively reach their target audience. Additionally, the vast distances between countries and islands in Oceania pose logistical challenges for advertisers in terms of delivering ads to remote areas.

Underlying macroeconomic factors: The growing economies in Australia & Oceania are driving the development of the Digital Banner Advertising market. As disposable incomes rise, businesses are allocating more of their marketing budgets to digital advertising. This increased spending is fueling the growth of the market and attracting more players to enter the industry. Furthermore, advancements in technology and infrastructure are making digital banner advertising more accessible to businesses of all sizes in the region. In conclusion, the Digital Banner Advertising market in Australia & Oceania is experiencing rapid growth and development. Customer preferences for convenience and targeted advertising are driving the shift towards digital platforms. The increasing use of mobile devices and programmatic advertising are key trends in the market. Local special circumstances, such as cultural diversity and geographical challenges, need to be considered by advertisers. The underlying macroeconomic factors, including growing economies and technological advancements, are contributing to the expansion of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.