Key regions: China, United States, Asia, Germany, France
The eSports market in Australia & Oceania is facing slow growth, impacted by factors such as limited sponsorships, lack of mainstream media coverage, and government regulations on betting. Despite the potential in sub-markets like streaming and merchandise, the overall growth rate remains subdued due to these challenges. However, increasing interest and investments from international players could drive growth in the future.
Customer preferences: The eSports market has seen a significant rise in popularity and revenue, as more consumers seek out virtual entertainment options. This trend is further fueled by the rise of social media and online streaming platforms, which allow for easy access and engagement with eSports events. Additionally, the market has seen a surge in demand for virtual reality and augmented reality technologies, as consumers look for more immersive and interactive gaming experiences. This shift towards virtual entertainment is driven by the growing preference for convenient and accessible forms of entertainment, especially among younger demographics.
Trends in the market: In Australia and Oceania, the eSports market is experiencing a surge in popularity, with a significant increase in viewership and investment. This trend is expected to continue, as major sporting events have been postponed due to the pandemic, leading to a greater demand for online entertainment. This shift towards digital platforms has also opened up new opportunities for sponsorship and advertising, making it an attractive market for businesses. Additionally, with advancements in technology and the rise of mobile gaming, there is a growing trend of casual gamers turning into eSports enthusiasts. This trend is significant as it expands the audience and potential revenue streams for the industry. Industry stakeholders should take note of these trends and capitalize on the growing interest in eSports in the region.
Local special circumstances: In Australia and Oceania, the eSports market is experiencing growth due to the region's high internet penetration and tech-savvy population. Additionally, the cultural emphasis on sports and competitive gaming has contributed to the rise of local eSports events and tournaments. The unique geography of the region, with its scattered islands and vast distances, has also led to the development of online gaming communities and platforms, making eSports accessible to a wider audience. Furthermore, the relatively relaxed regulatory environment has allowed for the growth of eSports betting, with Australia being one of the top countries in the world for eSports betting revenue.
Underlying macroeconomic factors: The eSports Market in Australia & Oceania is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in eSports are experiencing rapid market growth, while those facing regulatory challenges and limited funding are struggling to keep pace. Moreover, the growing popularity of eSports among the younger population is driving the demand for innovative technologies and platforms to enhance the gaming experience. Additionally, the region's strong economic growth and increasing disposable income are contributing to the market's expansion, as more consumers are able to afford the necessary equipment and subscriptions for eSports participation.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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