Fresh Vegetables - Belgium

Belgium

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Fresh Vegetables Market is projected to reach US$22.16m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.41%, resulting in a projected market volume of US$28.42m by 2029.
With a projected market volume of US$22.33bn in 2025, most revenue is generated China.
In the Fresh Vegetables Market, the number of users is expected to amount to 757.0k users by 2029.
User penetration will be 5.7% in 2025 and is expected to hit 6.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$36.31.

Analyst Opinion

The Fresh Vegetables eCommerce Market in Belgium is experiencing mild growth, influenced by factors such as increasing consumer preference for convenience, a growing emphasis on healthy eating, and enhanced online shopping platforms facilitating access to a variety of fresh produce.

Customer preferences: Consumers in Belgium are increasingly prioritizing fresh, locally-sourced vegetables in their online shopping, reflecting a heightened awareness of sustainability and support for local farmers. This shift is further fueled by the rising popularity of plant-based diets and an emphasis on organic produce, driven by health-conscious Millennials and Gen Z. Additionally, the integration of subscription-based models and personalized shopping experiences is enhancing convenience, catering to busy lifestyles while promoting healthier eating habits among diverse demographics.

Trends in the market: In Belgium, the Fresh Vegetables eCommerce market is experiencing a notable surge as consumers increasingly seek fresh, locally-sourced produce through online platforms. This trend is significantly driven by a rise in health-conscious behaviors, particularly among Millennials and Gen Z, who prioritize organic and plant-based options. The growth of subscription services and personalized shopping experiences is making it easier for consumers to integrate healthy eating into their busy lives. For industry stakeholders, this shift emphasizes the importance of sustainability practices and local partnerships, impacting sourcing strategies and marketing approaches.

Local special circumstances: In Belgium, the Fresh Vegetables eCommerce market is shaped by a rich agricultural heritage and a strong emphasis on sustainability, influenced by the country’s commitment to environmental practices. The prevalence of local farmers' markets encourages consumers to seek fresh, seasonal produce online, integrating convenience with the desire for quality. Additionally, strict regulations regarding food safety and organic certification bolster consumer trust in eCommerce platforms. This unique blend of cultural preferences and regulatory frameworks fosters a vibrant market, enhancing the appeal of locally-sourced, organic offerings.

Underlying macroeconomic factors: The Fresh Vegetables eCommerce market in Belgium is significantly influenced by macroeconomic factors such as consumer spending behavior, urbanization, and sustainability trends. Economic stability and rising disposable incomes contribute to increased demand for high-quality, fresh produce online. Additionally, the growing awareness of health and wellness drives consumers towards organic and locally-sourced vegetables. Fiscal policies promoting sustainable agriculture and investments in eCommerce infrastructure further bolster market growth. Furthermore, global supply chain dynamics and environmental concerns can affect pricing and availability, shaping consumer preferences and purchasing patterns in this sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Vegetables - Belgium

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

Access more Market Insights on Ecommerce topics with our featured report

Key Market Indicators

Contact