Fresh Meat - Belgium

Belgium

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Revenue in the Fresh Meat Market is projected to reach US$30.57m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.80%, resulting in a projected market volume of US$41.29m by 2029.
With a projected market volume of US$24.41bn in 2025, most revenue is generated China.
In the Fresh Meat Market, the number of users is expected to amount to 472.2k users by 2029.
User penetration will be 3.5% in 2025 and is expected to hit 4.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$80.68.

Analyst Opinion

The Fresh Meat eCommerce Market in Belgium is witnessing moderate growth, influenced by increasing consumer demand for quality meat products, a shift toward online shopping, and a focus on convenience and sustainability in food purchasing habits.

Customer preferences: In Belgium, consumers are increasingly prioritizing locally sourced and sustainable meat options, leading to a rise in demand for eCommerce platforms that emphasize ethical farming practices and transparency in sourcing. This trend is particularly evident among younger demographics, who are more conscious of environmental impacts and animal welfare. Additionally, the convenience of home delivery services has become a key factor, as busy lifestyles drive consumers toward online shopping for fresh meat, enhancing their overall purchasing experience.

Trends in the market: In Belgium, the Fresh Meat eCommerce market is experiencing a surge in demand for premium, locally sourced meat products, driven by consumers' increasing awareness of sustainability and ethical farming practices. This trend is particularly pronounced among younger generations, who are seeking transparency in sourcing and prioritizing animal welfare. The convenience of online shopping and home delivery services is reshaping purchasing behaviors, as busy lifestyles push consumers toward digital platforms. Industry stakeholders must adapt to these evolving preferences by enhancing online offerings and ensuring robust supply chain transparency to maintain competitive advantage.

Local special circumstances: In Belgium, the Fresh Meat eCommerce market is influenced by the country’s rich culinary traditions and regional preferences for specific meat products like beef, pork, and game. The strong local farming culture fosters a demand for organic and ethically sourced meats, aligning with consumers’ values around sustainability. Regulatory frameworks supporting food safety and traceability further enhance consumer trust in eCommerce platforms. Additionally, Belgium's central location in Europe facilitates efficient logistics, enabling quick delivery and access to high-quality, fresh meat for discerning buyers.

Underlying macroeconomic factors: The Fresh Meat eCommerce market in Belgium is shaped by several macroeconomic factors, including consumer spending power, economic stability, and shifts in agricultural policies. With Belgium’s robust economy and high GDP per capita, consumers are more willing to invest in premium and organic meat products. The government's support for sustainable farming practices and local sourcing is also pivotal, fostering a favorable environment for ethical meat producers. Furthermore, global supply chain dynamics and trade agreements impact pricing and availability, while inflation rates can influence consumer purchasing behavior, driving demand for both value-oriented and high-quality meat options in the eCommerce space.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Meat - Belgium

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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