Snack Food - Belgium

Belgium

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Snack Food Market is projected to reach US$11.10m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.41%, resulting in a projected market volume of US$14.23m by 2029.
With a projected market volume of US$27.54bn in 2025, most revenue is generated United States.
In the Snack Food Market, the number of users is expected to amount to 1.1m users by 2029.
User penetration will be 8.0% in 2025 and is expected to hit 9.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$12.98.

Analyst Opinion

The Snack Food eCommerce Market in Belgium is experiencing mild growth, influenced by trends such as increased health consciousness, a preference for convenient online shopping, and the diversification of snack options catering to evolving consumer tastes.

Customer preferences: Consumers in Belgium are gravitating towards healthier snack alternatives, reflecting a growing awareness of nutrition and well-being. This shift has spurred an increased demand for organic, gluten-free, and plant-based snacks available through eCommerce platforms. Additionally, urbanization and busy lifestyles are leading to a preference for convenient online shopping, with many opting for subscription services to ensure regular deliveries of their favorite treats. The cultural emphasis on indulgence is meeting the desire for balance, resulting in a diverse range of options that cater to both health-conscious and indulgent consumers alike.

Trends in the market: In Belgium, the Snack Food eCommerce Market is experiencing a notable shift towards healthier snack choices, driven by an increasing consumer focus on nutrition and wellness. This trend is reflected in the rising popularity of organic, gluten-free, and plant-based snacks available through online retail channels. Furthermore, urban lifestyles are fostering a preference for the convenience of eCommerce, with subscription models gaining traction for regular delivery of favored products. This dual focus on health and indulgence highlights the need for brands to diversify their offerings to cater to both health-conscious and treat-seeking consumers, positioning themselves advantageously in a competitive landscape.

Local special circumstances: In Belgium, the Snack Food eCommerce Market is shaped by a rich culinary heritage that emphasizes artisanal and local products, driving demand for traditional snacks alongside healthier options. The country's strong focus on sustainability influences consumer choices, with eco-friendly packaging and sourcing practices becoming essential for brands. Additionally, linguistic diversity impacts marketing strategies, as brands must resonate with both Flemish and Walloon audiences. Regulatory frameworks promoting food safety and labeling transparency further guide market dynamics, ensuring consumer trust in online purchases.

Underlying macroeconomic factors: The Snack Food eCommerce Market in Belgium is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and evolving lifestyle trends. As disposable incomes rise, Belgians are increasingly willing to explore diverse snack options, driving growth in online sales. Global economic trends, such as the shift toward digitalization and convenience, further bolster this market. Additionally, favorable fiscal policies promoting eCommerce and reduced VAT on food products enhance affordability. The increasing emphasis on health and wellness is reflected in rising demand for organic and low-calorie snacks, while inflationary pressures may challenge price-sensitive segments.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Snack Food - Belgium

Revenue

Analyst Opinion

Sales Channels

Users

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Methodology

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