Ready-to-Eat Meals - Belgium

Belgium

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Ready-to-Eat Meals Market is projected to reach US$22.42m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.34%, resulting in a projected market volume of US$28.67m by 2029.
With a projected market volume of US$32.27bn in 2025, most revenue is generated China.
In the Ready-to-Eat Meals Market, the number of users is expected to amount to 1.4m users by 2029.
User penetration will be 10.6% in 2025 and is expected to hit 12.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$19.76.

Analyst Opinion

The Ready-to-Eat Meals eCommerce Market within the Convenience Food sector in Belgium is witnessing mild growth, driven by busy lifestyles, changing consumer preferences, and increasing demand for convenient dining options, despite challenges like competition and price sensitivity.

Customer preferences: Consumers in Belgium are increasingly prioritizing health-conscious and sustainable options in their Ready-to-Eat Meals, reflecting a broader trend towards wellness and environmental awareness. There is a marked rise in demand for plant-based and organic meal choices, particularly among younger demographics who value ethical sourcing and nutritional transparency. Additionally, the growth of e-commerce platforms has made it easier for busy professionals and families to access diverse meal options, highlighting a preference for convenience without compromising quality or values.

Trends in the market: In Belgium, the Ready-to-Eat Meals eCommerce Market is experiencing a significant shift towards health-conscious and sustainable meal options, driven by consumers' increasing awareness of wellness and environmental impacts. There is a notable surge in demand for plant-based and organic meals, particularly among younger consumers who prioritize ethical sourcing and nutritional transparency. Furthermore, the expansion of e-commerce platforms facilitates access to a diverse array of convenient meal choices, enabling busy professionals and families to enjoy quality dining experiences at home. This trend underscores the importance of adaptability for industry stakeholders, who must innovate to meet evolving consumer preferences while ensuring product integrity and sustainability.

Local special circumstances: In Belgium, the Ready-to-Eat Meals eCommerce Market is shaped by the country’s rich culinary heritage and emphasis on high-quality ingredients, which influences consumer expectations for authentic flavors and local sourcing. The regulatory landscape, including stringent food safety standards and labeling requirements, fosters trust and transparency among consumers. Additionally, Belgium's multilingual population necessitates diverse marketing strategies, impacting how brands tailor their offerings. The increasing urbanization and busy lifestyles drive demand for convenient meal solutions, further transforming the market dynamics.

Underlying macroeconomic factors: The Ready-to-Eat Meals eCommerce Market in Belgium is significantly influenced by macroeconomic factors such as changing consumer spending habits, inflation rates, and overall economic growth. The country’s stable economic environment and high GDP per capita enable consumers to spend more on premium convenience foods. Additionally, national policies promoting e-commerce and digitalization facilitate market accessibility and growth. Fluctuations in food prices and supply chain dynamics, particularly due to global economic trends, also impact market performance, influencing consumer choices and brand strategies in this competitive landscape.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Ready-to-Eat Meals - Belgium

Revenue

Analyst Opinion

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Users

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Methodology

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