Fresh Fish - Belgium

Belgium

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Revenue in the Fresh Fish Market is projected to reach US$6.91m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.72%, resulting in a projected market volume of US$9.30m by 2029.
With a projected market volume of US$12.80bn in 2025, most revenue is generated China.
In the Fresh Fish Market, the number of users is expected to amount to 272.8k users by 2029.
User penetration will be 2.0% in 2025 and is expected to hit 2.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$31.70.

Analyst Opinion

The Fresh Fish eCommerce market in Belgium is experiencing moderate growth, influenced by factors such as evolving consumer preferences for online shopping, increased focus on sustainability, and the convenience of home delivery services in the seafood sector.

Customer preferences: Consumers in Belgium are increasingly prioritizing sustainability and freshness when purchasing seafood, leading to a notable rise in demand for ethically sourced fish products through eCommerce platforms. The trend towards home cooking, amplified by recent global events, has encouraged shoppers to seek quality ingredients online, while younger demographics are embracing digital solutions for their grocery needs. Additionally, there is a growing interest in local producers, fostering a community-oriented approach to seafood consumption and enhancing the overall online shopping experience.

Trends in the market: In Belgium, the Fresh Fish eCommerce market is experiencing a surge in demand for sustainably sourced seafood, as consumers prioritize freshness and ethical practices over conventional options. The pandemic has accelerated the trend of home cooking, prompting shoppers to seek high-quality, local ingredients online. Younger generations are increasingly turning to digital platforms for their grocery shopping needs, fostering a shift towards convenience and accessibility. This growing interest in local producers not only enhances community ties but also presents significant opportunities for industry stakeholders to innovate and expand their offerings in the competitive seafood market.

Local special circumstances: In Belgium, the Fresh Fish eCommerce market thrives due to its strategic geographical location and strong maritime culture, making it a hub for high-quality seafood. The country’s commitment to sustainability is reinforced by stringent regulations that promote responsible fishing practices and traceability. Additionally, Belgium's rich culinary heritage fosters a strong demand for premium, locally sourced fish among consumers. This cultural appreciation for gastronomy, combined with a well-connected logistics network, enhances the accessibility of fresh seafood, driving growth in the eCommerce sector.

Underlying macroeconomic factors: The Fresh Fish eCommerce market in Belgium is significantly influenced by macroeconomic factors such as consumer spending habits, economic stability, and the rise of online shopping. Belgium’s robust economy, characterized by low unemployment rates and a high GDP per capita, supports discretionary spending on premium seafood products. Furthermore, the increasing trend towards sustainability and health-conscious eating boosts demand for fresh fish, aligning with global shifts toward more environmentally friendly consumption. Additionally, favorable logistics infrastructure ensures efficient distribution, enhancing market accessibility and promoting growth within the eCommerce sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Fish - Belgium

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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