Dating Services

Revenue in the Dating Services market is projected to reach US$28.29m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.68%, resulting in a projected market volume of US$30.75m by 2029.
The Matchmaking market has a projected market volume of US$14.45m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$12.91 in 2024.
In the Dating Services market, the number of users is expected to amount to 2.9m users by 2029.
User penetration in the Dating Services market will be at 18.7% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Belgium has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Dating Services market in Belgium have shifted towards online platforms, with a growing number of people opting for the convenience and accessibility offered by these platforms. Online dating allows individuals to connect with potential partners from the comfort of their own homes, eliminating the need for face-to-face meetings and reducing the time and effort required to find a compatible match. This shift towards online dating is not unique to Belgium, as it is a global trend driven by advancements in technology and changing societal norms. In addition to online dating, there is also a growing demand for niche dating services in Belgium. These niche dating platforms cater to specific demographics or interests, such as religious or cultural backgrounds, hobbies, or professions. By targeting specific groups, these platforms provide a more tailored and personalized dating experience, which appeals to individuals seeking like-minded partners. This trend towards niche dating services is also observed in other countries, as people look for more specialized and targeted dating experiences. Local special circumstances in Belgium also contribute to the development of the Dating Services market. Belgium has a relatively high population density, with a large number of people living in urban areas. This concentration of population makes it easier for dating platforms to connect individuals within close proximity, increasing the chances of finding compatible matches. Additionally, Belgium has a diverse population with different cultural backgrounds and languages, which creates opportunities for niche dating services targeting specific communities. Underlying macroeconomic factors also play a role in the growth of the Dating Services market in Belgium. Belgium has a stable economy with a high standard of living, which enables individuals to invest in dating services and other leisure activities. Furthermore, the increasing number of single individuals in Belgium, whether due to divorce, delayed marriage, or personal choice, creates a larger pool of potential customers for dating services. In conclusion, the Dating Services market in Belgium is developing due to changing customer preferences towards online platforms, the demand for niche dating services, local special circumstances such as population density and cultural diversity, and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, the Dating Services market in Belgium is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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