Dairy Products & Eggs - Belgium | Statista Market Forecast

Revenue in the Dairy Products & Eggs Market is projected to reach US$35.37m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.80%, resulting in a projected market volume of US$47.76m by 2029.
With a projected market volume of US$42.24bn in 2025, most revenue is generated China.
In the Dairy Products & Eggs Market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 9.0% in 2025 and is expected to hit 10.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$36.51.

Definition:

The eCommerce market Dairy Products & Eggs covers digital sales of all types of dairy products which play a major role in the daily diet of many consumers. In addition to fresh milk, it includes chicken eggs and other types of eggs, yogurt, cheese and other dairy products such as preserved and powdered milk, cream, non-dairy milk stitutes, curdled milk, yogurt drinks, lactose-free milk, probiotic milk drinks, and fortified milk.

Structure:

The eCommerce market for Dairy Products & Eggs consists of six different markets:

The Cheese market includes products made of milk's curd, which has been removed from the whey and has been coagulated, squeezed, and typically matured. The market includes all types of cheese such as hard, soft, and semi-hard cheese, blue cheese, cottage cheese, and cream cheese.
The Eggs market contains covers chicken eggs only.
Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.
The Yoghurt market includes products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.
The Other Dairy Products & Eggs market contains other products made from animal's milk as well as other types of edible eggs besides chicken eggs.
The Milk Substitutes market contains non-dairy products that are used as alternatives to cow's milk.

Additional Information:

Dairy Products & Eggs comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Fresh milk such as DailyPure
Yogurt such as Chobani
Cheese such as Kraft
Eggs such as Eggland's Best
Non-dairy milk substitutes as well as preserved and powdered milk such as Silk, and Carnation

Baby food such as Beech-Nut

Dairy Products & Eggs eCommerce: market data & analysis

The Dairy Products & Eggs eCommerce Market in Belgium is witnessing moderate growth, fueled by rising consumer demand for convenience, a shift towards online shopping, and increased health consciousness, which collectively enhance the appeal of various dairy offerings.

Customer preferences: Consumers in Belgium are increasingly prioritizing organic and locally sourced dairy products, reflecting a growing trend towards sustainability and ethical consumption. This shift is influenced by younger demographics who are more health-conscious and environmentally aware, driving demand for products that align with their values. Additionally, the rise of plant-based alternatives is reshaping traditional dairy consumption patterns, as consumers explore innovative options like oat milk and almond yogurt. This evolving landscape highlights a dynamic interplay between health, convenience, and sustainability in the Dairy Products & Eggs eCommerce Market.

Trends in the market: In Belgium, the Dairy Products & Eggs eCommerce Market is experiencing a notable shift towards organic and locally sourced offerings, driven by consumer demand for sustainability and ethical practices. Younger consumers are increasingly favoring health-conscious options, prompting brands to innovate with plant-based alternatives such as oat milk and almond yogurt. This trend signifies a redefinition of traditional dairy consumption, urging industry stakeholders to adapt their product lines and marketing strategies. As health, convenience, and sustainability converge, businesses must embrace these changes to remain competitive and relevant in a rapidly evolving marketplace.

Local special circumstances: In Belgium, the Dairy Products & Eggs eCommerce Market is shaped by a strong emphasis on local sourcing and high-quality standards, influenced by the country's rich agricultural heritage and strict regulatory frameworks. The Belgian commitment to sustainability is reflected in consumer preferences for organic products, spurring growth in online platforms that prioritize ethical sourcing. Additionally, regional specialties, like artisanal cheeses, cater to a cultural appreciation for gourmet foods, further differentiating this market from others. As health trends evolve, businesses must navigate these unique local dynamics to thrive.

Underlying macroeconomic factors: The Dairy Products & Eggs eCommerce Market in Belgium is shaped by macroeconomic factors such as consumer spending trends, inflation rates, and government policies on agriculture and trade. As the Belgian economy shows resilience amidst global economic fluctuations, disposable income levels influence purchasing decisions, leading to a preference for premium dairy products. Additionally, fiscal policies promoting sustainable agriculture enhance the availability of organic and locally-sourced products online. The impact of inflation on food prices may push consumers towards eCommerce platforms that offer better deals and convenience, while a growing focus on health and wellness continues to drive demand for nutritious dairy options.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Dairy Products & Eggs - Belgium

Revenue

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Sales Channels

Users

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Methodology

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