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Bread - Belgium

Belgium
  • Revenue in the Bread Market is projected to reach US$18.42m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.63%, resulting in a projected market volume of US$22.93m by 2029.
  • With a projected market volume of US$16.89bn in 2025, most revenue is generated China.
  • In the Bread Market, the number of users is expected to amount to 1.1m users by 2029.
  • User penetration will be 8.1% in 2025 and is expected to hit 9.5% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$21.18.

Definition:

The eCommerce Bread market refers to the online buying and selling of bread products through various digital platforms. Bread is a staple food item made from dough that is typically baked and consumed in various forms, such as loaves, rolls, and buns. In the eCommerce Bread market, consumers can browse and purchase a wide range of bread products conveniently from their computers or mobile devices, with options for delivery or pick-up. This market encompasses both artisanal and commercially-produced bread, offering consumers a diverse selection of flavors, ingredients, and styles to choose from.

Additional information:

eCommerce Bread comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.

Key players in the market are companies, such as Panera Bread Company, Boudin Bakery, and The Fresh Market.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Bread, available through online ordering and delivery services such as Panera Bread
Out-Of-Scope
  • Offline revenues, such as sales in traditional grocery stores
Food eCommerce: market data & analysis - Cover

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Food eCommerce: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bread eCommerce Market within the Bread & Cereal Products sector in Belgium is experiencing mild growth. Factors influencing this trend include changing consumer preferences, increased online shopping convenience, and heightened awareness of health benefits associated with bread products.

    Customer preferences:
    In Belgium, consumers are gravitating towards artisanal and organic bread options, reflecting a broader trend towards sustainability and quality in food choices. This shift is influenced by a growing awareness of the environmental impact of food production and a desire for transparency in sourcing. Additionally, younger demographics are embracing online platforms for convenience, seeking unique flavors and specialty breads that cater to dietary preferences, such as gluten-free or plant-based options, enhancing their overall eCommerce experience in the bread market.

    Trends in the market:
    In Belgium, the Bread eCommerce market is experiencing a significant uptick in demand for artisanal and organic bread products, driven by a consumer shift towards sustainable and high-quality food options. As environmental awareness grows, shoppers are increasingly seeking transparency in sourcing, favoring brands that align with their values. Furthermore, younger consumers are leveraging eCommerce platforms to discover unique flavors and specialty breads that accommodate dietary needs, such as gluten-free and plant-based options. This trend presents opportunities for industry stakeholders to innovate and enhance their online offerings, ultimately reshaping the bread market landscape.

    Local special circumstances:
    In Belgium, the Bread eCommerce market is uniquely shaped by its rich baking traditions and regional diversity, where local specialties like Liège waffles and artisanal sourdough hold cultural significance. The country’s strong emphasis on quality ingredients, reinforced by strict food safety regulations, encourages consumers to prioritize craftsmanship and sustainability in their purchasing decisions. Additionally, Belgium’s robust logistics infrastructure facilitates efficient delivery of fresh products, enhancing the appeal of online shopping for consumers seeking authentic, locally-sourced bread options.

    Underlying macroeconomic factors:
    The Bread eCommerce market in Belgium is shaped by macroeconomic factors such as consumer spending trends, national economic stability, and the impact of inflation on food prices. As Belgium maintains a strong economy with robust GDP growth, disposable income levels influence consumer willingness to invest in high-quality, artisanal bread products online. Moreover, global supply chain disruptions can affect ingredient availability and costs, impacting pricing strategies for eCommerce platforms. Additionally, favorable fiscal policies supporting small businesses and local producers enhance the viability of online bread sales, encouraging a shift towards sustainable purchasing habits among consumers.

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Users

    Most recent update: Aug 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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