Online reviews - Statistics & Facts

Key insights

Share of global internet users aged 25 to 34 years who use online reviews for brand and product research
36%
Share of global internet users aged 25 to 34 years who post reviews online
52%
U.S. online users who trust online customer reviews as much as personal recommendations
19%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Recommended statistics

Overview

Product reviews

Business reviews

  • Premium Statistic Common ways online shoppers worldwide research unfamiliar digital retailers 2019
  • Premium Statistic Share of internet users who checked restaurant information in the U.S. 2018, by age
  • Premium Statistic U.S. internet users who checked restaurant information on a smartphone 2018, by age
  • Premium Statistic Things U.S. consumers consider positive factors of an attraction 2018

Review platforms

  • Basic Statistic Yelp quarterly net revenue 2010-2024
  • Basic Statistic Yelp: number of unique mobile visitors 2016-2021
  • Basic Statistic Yelp: unique visitors via desktop 2013-2020
  • Basic Statistic Yelp: quarterly net revenue 2014-2024, by segment
  • Basic Statistic Yelp: quarterly net revenue share 2010-2020, by vertical
  • Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
  • Premium Statistic Number of listings on Tripadvisor worldwide 2014-2019, by type
  • Premium Statistic Number of user-generated reviews on Goodreads 2012-2019
  • Premium Statistic Goodreads: number of registered members 2011-2019
  • Basic Statistic Participants in the annual Goodreads reading challenge 2011-2020
  • Premium Statistic Number of check-ins on Foursquare 2011-2017

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