Online Food Delivery

The Online Food Delivery market in Belgium is projected to reach US$1.20bn in revenue by 2024.
With an expected annual growth rate (CAGR 2024-2029) of 5.09%, the market volume is projected to reach US$1.53bn by 2029.
In the Meal Delivery market, in Belgium is expected to experience a revenue growth of 14.1% in 2025.0.
The projected market volume for Meal Delivery in Belgium is estimated to be US$606.80m in 2024.
When compared globally, China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
In the Meal Delivery market in Belgium, the average revenue per user (ARPU) is projected to amount to US$165.80 in 2024.
Moving to the Grocery Delivery market in Belgium, the number of users is expected to reach 4.8m users by 2029.
The user penetration in the Grocery Delivery market is projected to be at 33.5% in 2024.
The online food delivery market in Belgium is experiencing a surge in demand, with consumers increasingly relying on platforms like Deliveroo and Takeaway.com for convenient and quick meal options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Belgium, known for its chocolate, waffles, and beer, is also a country that has seen significant growth in the Online Food Delivery market.

Customer preferences: Online Food Delivery has become a popular choice for consumers in Belgium due to its convenience and accessibility. With the rise of technology and the increasing use of smartphones, consumers are now able to order food from their favorite restaurants with just a few clicks. Additionally, the COVID-19 pandemic has led to an increase in demand for online food delivery services as more people are staying at home.

Trends in the market: One trend in the Online Food Delivery market in Belgium is the growing popularity of meal delivery subscription services. These services offer customers the convenience of having meals delivered to their doorstep on a regular basis, eliminating the need for them to go grocery shopping or cook their own meals. Another trend is the increasing number of restaurants that are partnering with online food delivery platforms to offer their menu items for delivery.

Local special circumstances: Belgium has a unique food culture that includes a variety of regional specialties, such as moules-frites (mussels and fries) and carbonade flamande (beef stew). These dishes are often served in traditional brasseries and cafes, which may not have previously offered delivery services. However, with the rise of online food delivery platforms, these restaurants are now able to reach a wider audience and offer their dishes for delivery.

Underlying macroeconomic factors: Belgium has a strong economy and a high standard of living, which has contributed to the growth of the Online Food Delivery market. Additionally, the country has a large population of young professionals who value convenience and are willing to pay for the convenience of having food delivered to their doorstep. The COVID-19 pandemic has also played a role in the growth of the Online Food Delivery market, as more people are working from home and avoiding crowded places like restaurants.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.