Processed Fish & Seafood - Belgium

Revenue in the Processed Fish & Seafood Market is projected to reach US$4.52m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 4.85%, resulting in a projected market volume of US$5.46m by 2029.
With a projected market volume of US$6.91bn in 2025, most revenue is generated China.
In the Processed Fish & Seafood Market, the number of users is expected to amount to 579.2k users by 2029.
User penetration will be 4.3% in 2025 and is expected to hit 5.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$9.73.

Definition:

The eCommerce Processed Fish & Seafood market refers to the online buying and selling of processed fish and seafood products. This market includes various types of processed fish and seafood, such as canned fish, frozen fish, smoked fish, and seafood products like shrimps, lobsters, and crabs. The eCommerce platform enables customers to conveniently purchase these products from the comfort of their homes and have them delivered to their doorstep. The market offers a wide range of options for customers to choose from, making it easier for them to access and buy processed fish and seafood products online.

Structure:

The market consists out of several parts, namely: Canned, Dried & Smoked Fish, Fish Fingers & Portions. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Processed Fish & Seafood comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies such as Trident Seafoods Corporation, Maruha Nichiro Corporation, and Thai Union Group.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Processed fish and seafood, found in meal kit delivery services such as Blue Apron, offer online convenience

Offline revenues, such as sales in traditional grocery stores and fish markets

Food eCommerce: market data & analysis

The Processed Fish & Seafood eCommerce Market in Belgium has been witnessing mild growth, influenced by factors such as increased consumer demand for convenience, a shift towards online shopping for quality seafood products, and growing health consciousness regarding nutritious meal options.

Customer preferences: Consumers in Belgium are increasingly prioritizing sustainability and sourcing transparency in their food choices, particularly in the processed fish and seafood sector. This trend reflects a growing awareness of environmental issues and the impact of overfishing. Demographic shifts, including a rising younger population, are leaning towards eco-friendly and ethically sourced products, while families value time-saving meal solutions. Additionally, the convenience of online shopping is fostering a preference for high-quality, ready-to-cook seafood options that align with healthier lifestyles and busy schedules.

Trends in the market: In Belgium, the processed fish and seafood eCommerce market is seeing a notable shift towards sustainable and ethically sourced products, driven by consumer demand for transparency in sourcing. Younger demographics are increasingly opting for eco-friendly options, contributing to a rise in online purchases of ready-to-cook seafood that caters to healthier lifestyles. Families are prioritizing convenience without compromising on quality. This trend signifies a potential transformation for industry stakeholders, necessitating a focus on sustainable practices, innovative product offerings, and robust online platforms to meet evolving consumer preferences.

Local special circumstances: In Belgium, the processed fish and seafood eCommerce market is shaped by its extensive coastline and rich maritime tradition, which fosters a strong local affinity for seafood. The cultural emphasis on fresh, high-quality ingredients drives consumer expectations for transparency and sustainability in sourcing. Additionally, strict EU regulations on fishing practices and food safety further influence market dynamics, compelling suppliers to adopt responsible methods. This combination of local appreciation and regulatory frameworks promotes a competitive landscape focused on high standards and eco-friendly products, aligning with evolving consumer preferences.

Underlying macroeconomic factors: The processed fish and seafood eCommerce market in Belgium is influenced by several macroeconomic factors, including national economic health, consumer spending power, and global trade dynamics. Belgium's stable economy, characterized by moderate GDP growth and low unemployment rates, supports higher disposable incomes, enabling consumers to prioritize premium seafood products. Furthermore, global supply chain disruptions and rising shipping costs can affect product availability and pricing. Fiscal policies promoting sustainable fishing practices and investment in local fisheries enhance market resilience. Additionally, changing consumer preferences towards healthier eating habits and environmental sustainability further drive demand in the eCommerce sector.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Processed Fish & Seafood - Belgium

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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