Soft Drinks - Oman | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$299.60m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$111.60m in 2024.
Revenue, combined amounts to US$411.10m in 2024.
The revenue, at home is expected to grow annually by -0.06% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$63.56 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 251.10m L by 2024.
Volume, out-of-home is expected to amount to 35.31m L in 2024.
Volume, combined is expected to amount to 286.40m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -1.8% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 53.28L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Oman has been experiencing significant growth in recent years.

Customer preferences: Omani consumers have shown a strong preference for soft drinks, making it a popular beverage choice in the country. The convenience and wide availability of soft drinks have contributed to their popularity among consumers of all ages. Additionally, the hot climate in Oman makes soft drinks a refreshing option for quenching thirst and providing relief from the heat.

Trends in the market: One of the key trends in the Soft Drinks market in Oman is the growing demand for healthier and more natural beverage options. Consumers are becoming increasingly health-conscious and are seeking out products that are low in sugar, free from artificial additives, and made with natural ingredients. As a result, there has been a rise in the consumption of natural fruit juices, flavored water, and organic soft drinks. Another trend in the market is the increasing popularity of energy drinks among young consumers. Energy drinks are known for their stimulating effects and are often consumed to boost energy levels and improve focus. The demand for energy drinks in Oman has been driven by the young population who are seeking a quick energy boost, especially during busy work or study schedules.

Local special circumstances: Oman has a young population, with a significant portion of the population falling within the age group of 15-34 years. This demographic group is more likely to consume soft drinks, contributing to the overall growth of the market. Additionally, the tourism industry in Oman has been flourishing, attracting a large number of visitors from around the world. These tourists often seek out familiar soft drink brands, further driving the demand for soft drinks in the country.

Underlying macroeconomic factors: The growing disposable income and improving standard of living in Oman have also played a role in the development of the Soft Drinks market. As consumers have more purchasing power, they are able to afford and indulge in soft drinks more frequently. Furthermore, the expanding retail sector and the presence of international supermarket chains have made soft drinks easily accessible to consumers across the country. In conclusion, the Soft Drinks market in Oman is experiencing growth due to customer preferences for convenient and refreshing beverages, the demand for healthier and natural options, the popularity of energy drinks among young consumers, the young population and the thriving tourism industry, and the improving macroeconomic factors such as disposable income and the retail sector.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.