Soft Drinks - Oman

The Soft Drinks market in Oman has been experiencing significant growth in recent years.

Customer preferences: Omani consumers have shown a strong preference for soft drinks, making it a popular beverage choice in the country. The convenience and wide availability of soft drinks have contributed to their popularity among consumers of all ages. Additionally, the hot climate in Oman makes soft drinks a refreshing option for quenching thirst and providing relief from the heat.

Trends in the market: One of the key trends in the Soft Drinks market in Oman is the growing demand for healthier and more natural beverage options. Consumers are becoming increasingly health-conscious and are seeking out products that are low in sugar, free from artificial additives, and made with natural ingredients. As a result, there has been a rise in the consumption of natural fruit juices, flavored water, and organic soft drinks. Another trend in the market is the increasing popularity of energy drinks among young consumers. Energy drinks are known for their stimulating effects and are often consumed to boost energy levels and improve focus. The demand for energy drinks in Oman has been driven by the young population who are seeking a quick energy boost, especially during busy work or study schedules.

Local special circumstances: Oman has a young population, with a significant portion of the population falling within the age group of 15-34 years. This demographic group is more likely to consume soft drinks, contributing to the overall growth of the market. Additionally, the tourism industry in Oman has been flourishing, attracting a large number of visitors from around the world. These tourists often seek out familiar soft drink brands, further driving the demand for soft drinks in the country.

Underlying macroeconomic factors: The growing disposable income and improving standard of living in Oman have also played a role in the development of the Soft Drinks market. As consumers have more purchasing power, they are able to afford and indulge in soft drinks more frequently. Furthermore, the expanding retail sector and the presence of international supermarket chains have made soft drinks easily accessible to consumers across the country. In conclusion, the Soft Drinks market in Oman is experiencing growth due to customer preferences for convenient and refreshing beverages, the demand for healthier and natural options, the popularity of energy drinks among young consumers, the young population and the thriving tourism industry, and the improving macroeconomic factors such as disposable income and the retail sector.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.