Skip to main content
  1. Market Insights
  2. Consumer
  3. Non-Alcoholic Drinks
  4. Ready-to-Drink (RTD) Coffee & Tea

Ready-to-Drink (RTD) Coffee - Oman

Oman
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$711.10k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$12.02k in 2024.
  • Revenue, combined amounts to US$723.10k in 2024.
  • The revenue, at home is expected to grow annually by 1.01% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.15 are generated in 2024.
  • In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 156.80k L by 2024.
  • Volume, out-of-home is expected to amount to 898.30L in 2024.
  • Volume, combined is expected to amount to 157.70k L in 2024.
  • The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of -0.7% in 2025.0.
  • The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.03L in 2024.

Definition:

The Ready-to-Drink (RTD) Coffee market includes packaged coffee beverages in liquid form, ready for consumption. Common variants of RTD Coffee include iced coffee, coffee latte, and cold brew coffee. RTD products are mostly milk-based, but there are also variants like black coffee without milk. This market does not include dry products such as Instant coffee or coffee beans, which are covered in the Hot Drinks market.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Starbucks (in cooperation with PepsiCo), Nestlé, The Coca-Cola Company, and Suntory.

In-Scope

  • Coffee Drinks in PET bottles, glass bottles, cans, carton

Out-Of-Scope

  • Coffee in dry form (Instant coffee, coffee beans)
  • Syrups
  • Coffee with alcohol
  • Ready-to-Drink meal replacements
Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

Market Insights report

Ready-to-Drink (RTD) Coffee & Tea: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Ready-to-Drink (RTD) Coffee market in Oman has been experiencing significant growth in recent years.

    Customer preferences:
    Omani consumers have shown a growing preference for convenience and on-the-go consumption, which has driven the demand for ready-to-drink coffee products. With busy lifestyles and an increasing number of people working outside the home, consumers are seeking convenient and portable options for their coffee fix. RTD coffee offers the perfect solution, allowing consumers to enjoy their favorite coffee flavors without the need for brewing or preparation.

    Trends in the market:
    One of the key trends in the RTD coffee market in Oman is the increasing popularity of flavored coffee beverages. Flavors such as mocha, caramel, and vanilla have gained traction among consumers, who are looking for unique and indulgent taste experiences. In addition, there has been a rise in demand for healthier options, leading to the introduction of low-sugar and dairy-free RTD coffee products. These trends reflect the evolving preferences of Omani consumers and the growing demand for variety and customization in the market.

    Local special circumstances:
    Oman's hot climate plays a significant role in shaping the RTD coffee market in the country. With temperatures often reaching high levels, consumers are more inclined to choose refreshing and cold beverages. RTD coffee provides a convenient way for consumers to enjoy their favorite coffee flavors without the need for hot brewing. The availability of chilled RTD coffee products in various sizes and packaging formats caters to the specific needs of Omani consumers, making it a popular choice for both locals and expatriates.

    Underlying macroeconomic factors:
    The growth of the RTD coffee market in Oman can also be attributed to favorable macroeconomic factors. The country has witnessed steady economic growth and rising disposable incomes, which have contributed to increased consumer spending on food and beverages. The expanding middle class, urbanization, and a growing young population have further fueled the demand for RTD coffee products. In addition, the presence of international coffee chains and the influence of global coffee culture have played a role in shaping consumer preferences and driving the growth of the RTD coffee market in Oman. In conclusion, the Ready-to-Drink (RTD) Coffee market in Oman has experienced significant growth due to the preferences for convenience and on-the-go consumption, the popularity of flavored and healthier coffee beverages, the influence of the hot climate, and favorable macroeconomic factors. These factors have contributed to the increasing demand for RTD coffee products among Omani consumers, making it a lucrative market for both local and international coffee brands.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Ready-to-Drink (RTD) Coffee & Tea: market data & analysis - BackgroundReady-to-Drink (RTD) Coffee & Tea: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.