Ready-to-Drink (RTD) Coffee - Oman

The Ready-to-Drink (RTD) Coffee market in Oman has been experiencing significant growth in recent years.

Customer preferences: Omani consumers have shown a growing preference for convenience and on-the-go consumption, which has driven the demand for ready-to-drink coffee products. With busy lifestyles and an increasing number of people working outside the home, consumers are seeking convenient and portable options for their coffee fix. RTD coffee offers the perfect solution, allowing consumers to enjoy their favorite coffee flavors without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD coffee market in Oman is the increasing popularity of flavored coffee beverages. Flavors such as mocha, caramel, and vanilla have gained traction among consumers, who are looking for unique and indulgent taste experiences. In addition, there has been a rise in demand for healthier options, leading to the introduction of low-sugar and dairy-free RTD coffee products. These trends reflect the evolving preferences of Omani consumers and the growing demand for variety and customization in the market.

Local special circumstances: Oman's hot climate plays a significant role in shaping the RTD coffee market in the country. With temperatures often reaching high levels, consumers are more inclined to choose refreshing and cold beverages. RTD coffee provides a convenient way for consumers to enjoy their favorite coffee flavors without the need for hot brewing. The availability of chilled RTD coffee products in various sizes and packaging formats caters to the specific needs of Omani consumers, making it a popular choice for both locals and expatriates.

Underlying macroeconomic factors: The growth of the RTD coffee market in Oman can also be attributed to favorable macroeconomic factors. The country has witnessed steady economic growth and rising disposable incomes, which have contributed to increased consumer spending on food and beverages. The expanding middle class, urbanization, and a growing young population have further fueled the demand for RTD coffee products. In addition, the presence of international coffee chains and the influence of global coffee culture have played a role in shaping consumer preferences and driving the growth of the RTD coffee market in Oman. In conclusion, the Ready-to-Drink (RTD) Coffee market in Oman has experienced significant growth due to the preferences for convenience and on-the-go consumption, the popularity of flavored and healthier coffee beverages, the influence of the hot climate, and favorable macroeconomic factors. These factors have contributed to the increasing demand for RTD coffee products among Omani consumers, making it a lucrative market for both local and international coffee brands.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.