Bottled Water - Oman

The Bottled Water market in Oman has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Omani consumers have shown a growing preference for bottled water over tap water due to concerns about water quality and safety. With increasing awareness about the potential health risks associated with contaminated tap water, consumers are opting for the convenience and perceived purity of bottled water. Additionally, the hot and arid climate in Oman further contributes to the demand for bottled water as a refreshing and hydrating beverage option.

Trends in the market: One of the key trends in the bottled water market in Oman is the rising popularity of flavored and functional waters. Consumers are seeking more variety and flavor options in their bottled water choices, leading to the introduction of a wide range of flavored waters with natural fruit extracts and added vitamins or minerals. This trend is driven by the growing health-consciousness among consumers who are looking for healthier alternatives to sugary beverages. Another trend in the market is the increasing focus on sustainability and environmental responsibility. As consumers become more aware of the environmental impact of single-use plastics, there is a growing demand for eco-friendly packaging options in the bottled water market. Companies are responding to this trend by introducing biodegradable or recyclable packaging materials, such as plant-based plastics or aluminum cans, to reduce their carbon footprint.

Local special circumstances: Oman's tourism industry has played a significant role in driving the growth of the bottled water market. The country attracts a large number of tourists every year, who often prefer to consume bottled water for safety and convenience reasons. The government has also taken steps to promote tourism, which has further boosted the demand for bottled water.

Underlying macroeconomic factors: The overall economic growth and increasing disposable income in Oman have contributed to the growth of the bottled water market. As consumers have more purchasing power, they are willing to spend on premium bottled water brands and innovative products. Additionally, the government's focus on diversifying the economy and reducing dependence on oil has led to investments in the food and beverage sector, including the bottled water industry. In conclusion, the Bottled Water market in Oman has experienced significant growth due to changing customer preferences, emerging trends, and local special circumstances. Omani consumers are increasingly opting for bottled water over tap water due to concerns about water quality and safety. The market is witnessing trends such as the popularity of flavored and functional waters, as well as the focus on sustainability and eco-friendly packaging. The tourism industry and economic growth in Oman have also played a significant role in driving the demand for bottled water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.