Ready-to-Drink (RTD) Coffee & Tea - Oman

The Ready-to-Drink (RTD) Coffee & Tea market in Oman has been experiencing significant growth in recent years.

Customer preferences: Omani consumers are increasingly adopting a more on-the-go lifestyle, which has led to a growing demand for convenient and ready-to-drink beverages. RTD Coffee & Tea products provide a quick and easy solution for busy individuals who want to enjoy their favorite beverages without the need for brewing or preparing them at home. Additionally, the younger generation in Oman is showing a preference for trendy and innovative beverages, and RTD Coffee & Tea products offer a wide range of flavors and options to cater to their taste preferences.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Oman is the introduction of healthier and functional beverages. Consumers are becoming more health-conscious and are seeking products that offer nutritional benefits. As a result, companies in the market are launching RTD Coffee & Tea products with added functional ingredients such as vitamins, antioxidants, and natural sweeteners. This trend is driven by the rising awareness about the health benefits of certain ingredients and the desire for products that align with a healthier lifestyle. Another trend in the market is the increasing popularity of premium and specialty RTD Coffee & Tea products. Consumers are willing to pay a premium for high-quality beverages that offer unique flavors and superior taste. This trend is influenced by the growing coffee culture in Oman, with an increasing number of specialty coffee shops and cafes opening up across the country. As consumers become more exposed to a variety of coffee and tea flavors, their expectations for RTD products also increase.

Local special circumstances: Oman has a hot climate for most of the year, which makes RTD Coffee & Tea products particularly appealing to consumers who want to cool down and stay refreshed. The convenience of these beverages, combined with their ability to provide a quick energy boost, makes them a popular choice among Omani consumers. Additionally, the growing tourism industry in Oman has contributed to the demand for RTD Coffee & Tea products, as tourists often look for familiar and easily accessible beverages while exploring the country.

Underlying macroeconomic factors: The economic development and increasing disposable income in Oman have played a significant role in the growth of the RTD Coffee & Tea market. As consumers have more purchasing power, they are able to indulge in premium and higher-priced products. Additionally, the government's focus on diversifying the economy and promoting tourism has created a favorable business environment for the food and beverage industry, including the RTD Coffee & Tea market. The country's stable political climate and infrastructure development have also contributed to the growth of the market, as they provide a conducive environment for businesses to operate and expand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.