Ready-to-Drink (RTD) Tea - Oman

The Ready-to-Drink (RTD) Tea market in Oman has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Omani consumers have shown a growing preference for healthier beverage options, leading to an increased demand for RTD tea products. This can be attributed to the rising awareness about the health benefits of tea, such as its antioxidant properties and potential to aid in weight loss. Additionally, the convenience and portability of RTD tea products have also contributed to their popularity among busy consumers who are looking for on-the-go refreshment.

Trends in the market: One of the key trends in the RTD tea market in Oman is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new products to cater to the evolving tastes and preferences of consumers. This includes the introduction of exotic fruit flavors, herbal blends, and functional teas that offer additional health benefits. Furthermore, there has been a growing trend towards natural and organic ingredients, as consumers become more conscious about the quality and origin of the products they consume.

Local special circumstances: Oman's hot climate and cultural traditions have also played a role in the development of the RTD tea market. Tea is a popular beverage in Omani culture, and the demand for refreshing drinks is particularly high during the hot summer months. RTD tea products provide a convenient and refreshing option for consumers to quench their thirst and stay hydrated. Additionally, the availability of a wide range of traditional Omani tea flavors has further contributed to the market growth.

Underlying macroeconomic factors: The growing disposable income and urbanization in Oman have also contributed to the growth of the RTD tea market. As consumers become more affluent, they are willing to spend more on premium and healthier beverage options. Furthermore, the expansion of modern retail channels, such as supermarkets and convenience stores, has made RTD tea products more accessible to a larger consumer base. This has led to increased sales and market penetration for RTD tea brands. In conclusion, the Ready-to-Drink (RTD) Tea market in Oman has experienced significant growth due to changing customer preferences, the introduction of innovative flavors, the hot climate, cultural traditions, and underlying macroeconomic factors. As consumers continue to prioritize health and convenience, the demand for RTD tea products is expected to further increase in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.