Juices - Oman

The Juices market in Oman has been experiencing steady growth in recent years.

Customer preferences: Omani consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for juices. With rising health consciousness and awareness about the benefits of consuming natural and nutritious products, consumers are actively seeking out juices that are free from artificial additives and preservatives. Additionally, there is a growing trend towards consuming organic and locally sourced juices, as consumers are becoming more conscious of the environmental impact of their food choices.

Trends in the market: One of the key trends in the Omani Juices market is the increasing popularity of functional juices. Functional juices are those that contain added vitamins, minerals, or other beneficial ingredients that offer specific health benefits. These juices are often marketed as a convenient way to supplement one's diet and promote overall well-being. The demand for functional juices is driven by consumers who are looking for products that can address specific health concerns or provide targeted nutrition. Another trend in the market is the diversification of juice flavors. While traditional flavors like orange and apple remain popular, there has been a surge in demand for more exotic and unique flavors. Omani consumers are increasingly open to trying new and innovative flavors, such as pomegranate, mango, and mixed berry. This trend is driven by a desire for variety and novelty in their beverage choices.

Local special circumstances: Oman has a hot and arid climate, which makes juices a particularly appealing beverage option for consumers. Juices provide hydration and are a refreshing way to cool down in the scorching heat. Additionally, the availability of a wide variety of locally grown fruits in Oman makes it easier for juice manufacturers to source fresh and high-quality ingredients. This local advantage allows Omani juice brands to offer consumers a farm-to-glass experience, which is highly valued by health-conscious consumers.

Underlying macroeconomic factors: Oman's growing economy and rising disposable incomes have also contributed to the growth of the Juices market. As consumers have more spending power, they are more willing to invest in premium and healthier beverage options. The increasing urbanization and changing lifestyle patterns in Oman have also played a role in driving the demand for juices. As more people move to cities and lead busy lives, there is a greater need for convenient and on-the-go beverage options, making juices an ideal choice. In conclusion, the Juices market in Oman is witnessing growth due to changing customer preferences towards healthier options, the emergence of functional juices, the diversification of flavors, the local advantage of fresh ingredients, and the underlying macroeconomic factors of a growing economy and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.