Soft Drinks - Niger | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$170.50m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$36.84m in 2024.
Revenue, combined amounts to US$207.30m in 2024.
The revenue, at home is expected to grow annually by 3.97% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$6.04 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 150.30m L by 2024.
Volume, out-of-home is expected to amount to 7.60m L in 2024.
Volume, combined is expected to amount to 157.90m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 2.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 5.32L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Niger has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Niger are shifting towards healthier beverage options, leading to an increased demand for low-sugar and natural soft drinks. Additionally, the rising urbanization and growing middle class in the country have contributed to the growth of the soft drinks market. Customer preferences in Niger have been influenced by global trends towards healthier lifestyles and increased awareness about the negative health effects of sugary beverages. As a result, consumers in Niger are seeking out soft drinks that are low in sugar and contain natural ingredients. This has led to a surge in demand for products such as fruit juices, flavored water, and herbal-infused drinks. Manufacturers in the soft drinks market have responded to this trend by introducing new product lines and reformulating existing ones to meet the changing preferences of consumers. In addition to changing customer preferences, local special circumstances have also played a role in the development of the soft drinks market in Niger. The country's hot climate and high levels of humidity make soft drinks a popular choice among consumers, as they provide a refreshing and hydrating option. Furthermore, the increasing urbanization in Niger has led to a rise in the number of convenience stores, supermarkets, and cafes, providing consumers with easier access to a wide range of soft drink options. The soft drinks market in Niger is also influenced by underlying macroeconomic factors. The country's growing middle class has led to an increase in disposable income, allowing consumers to spend more on non-essential items such as soft drinks. Furthermore, favorable government policies and initiatives to promote investment in the food and beverage sector have attracted both domestic and international companies to enter the market, leading to increased competition and product innovation. Overall, the Soft Drinks market in Niger is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in Niger increasingly prioritize healthier beverage options, manufacturers are responding by introducing low-sugar and natural soft drinks. The country's hot climate and growing middle class further contribute to the demand for soft drinks, while favorable government policies and initiatives attract investment and drive competition in the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.