Ready-to-Drink (RTD) Tea - Niger

The Ready-to-Drink (RTD) Tea market in Niger is experiencing significant growth and development in recent years.

Customer preferences: Nigerian consumers are increasingly turning to RTD tea as a convenient and refreshing beverage option. The busy lifestyles of urban consumers, coupled with the rising health consciousness, are driving the demand for ready-to-drink beverages. RTD tea offers a convenient and healthier alternative to carbonated soft drinks, which are often associated with high sugar content. Consumers are also attracted to the wide variety of flavors and functional benefits offered by RTD tea, such as herbal infusions and natural ingredients.

Trends in the market: One of the key trends in the RTD tea market in Niger is the growing popularity of green tea. Green tea is known for its health benefits and is often associated with weight management and detoxification. As consumers become more health-conscious, they are seeking out beverages that offer functional benefits. Green tea is also perceived as a natural and healthier alternative to traditional tea and coffee. As a result, there has been a surge in the demand for green tea-based RTD products in Niger. Another trend in the market is the increasing focus on local and traditional flavors. Niger has a rich tea-drinking culture, and consumers have a preference for authentic and traditional flavors. Local tea brands are capitalizing on this trend by offering RTD tea products that incorporate traditional ingredients and flavors. This not only appeals to the local consumer base but also helps to differentiate these brands from international competitors.

Local special circumstances: Niger has a predominantly hot and arid climate, which makes RTD tea a popular choice among consumers. The refreshing and hydrating properties of RTD tea make it an ideal beverage option for quenching thirst and combating the heat. Additionally, the cultural significance of tea in Niger plays a role in the market's development. Tea is deeply ingrained in Nigerien culture and is often served as a gesture of hospitality. This cultural significance further drives the demand for RTD tea in the country.

Underlying macroeconomic factors: The growing middle class in Niger is a key driver of the RTD tea market. As disposable incomes rise, consumers have more purchasing power to spend on convenience products like RTD beverages. The expanding urban population, coupled with increasing urbanization, also contributes to the market's growth. Urban consumers, in particular, have a higher propensity to consume RTD tea due to their busy lifestyles and exposure to global trends. In conclusion, the Ready-to-Drink (RTD) Tea market in Niger is witnessing significant growth and development driven by changing customer preferences, such as the demand for healthier and convenient beverage options. The market is also influenced by local special circumstances, including the hot climate and the cultural significance of tea. These factors, combined with underlying macroeconomic factors such as a growing middle class and urban population, contribute to the market's positive trajectory in Niger.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.