Bottled Water - Niger

The Bottled Water market in Niger has experienced significant growth in recent years, driven by a combination of factors including changing consumer preferences, increasing health consciousness, and a growing middle class.

Customer preferences: In Niger, customers have shown a strong preference for bottled water over tap water due to concerns about the safety and quality of the public water supply. Bottled water is perceived as being cleaner and safer, and consumers are willing to pay a premium for it. Additionally, the convenience of bottled water, especially in areas with limited access to clean drinking water, has contributed to its popularity.

Trends in the market: One of the key trends in the bottled water market in Niger is the increasing demand for packaged drinking water in smaller, more affordable sizes. This trend is driven by the growing middle class and the rising popularity of on-the-go consumption. Consumers are looking for convenient and portable options that they can easily carry with them throughout the day. Another trend in the market is the growing popularity of flavored and functional bottled water. Nigerians are increasingly seeking out bottled water with added flavors, vitamins, and minerals, as they are seen as healthier alternatives to sugary beverages. This trend is in line with the global shift towards healthier lifestyles and a desire for functional beverages.

Local special circumstances: Niger faces unique challenges when it comes to access to clean drinking water. The country has limited infrastructure for water treatment and distribution, particularly in rural areas. This has created a significant demand for bottled water as a reliable and safe source of drinking water. Furthermore, Niger has a hot and arid climate, which increases the need for hydration. Bottled water is seen as a necessity, especially during the dry season when temperatures can reach extreme levels. This climate factor has contributed to the consistent growth of the bottled water market in Niger.

Underlying macroeconomic factors: The growing middle class in Niger has been a key driver of the bottled water market. As disposable incomes increase, consumers are able to afford bottled water as a regular part of their daily lives. Additionally, urbanization and population growth have also contributed to the expansion of the market, as more people move to cities and have access to a wider range of products. In conclusion, the bottled water market in Niger has experienced significant growth due to customer preferences for safe and convenient drinking water, as well as the growing middle class and unique local circumstances. The market is expected to continue to expand in the coming years as consumer demand for bottled water remains strong.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.