Ready-to-Drink (RTD) Coffee & Tea - Niger

The Ready-to-Drink (RTD) Coffee & Tea market in Niger is experiencing significant growth due to changing customer preferences and increasing demand for convenient and on-the-go beverages. Customer preferences in Niger are shifting towards ready-to-drink beverages as consumers seek convenience and time-saving options. The busy lifestyles of urban dwellers and the rise in the number of working professionals have led to an increased demand for grab-and-go products. Ready-to-drink coffee and tea offer a quick and easy solution for consumers who want to enjoy their favorite beverages without the hassle of brewing or preparing them at home. In addition to convenience, there is a growing trend towards healthier beverage options in Niger. Consumers are becoming more health-conscious and are actively seeking out products that are low in sugar and artificial additives. Ready-to-drink coffee and tea brands are responding to this demand by introducing healthier alternatives, such as unsweetened or lightly sweetened options, and incorporating natural ingredients. This trend is driven by the global shift towards healthier lifestyles and the increasing awareness of the negative health effects of excessive sugar consumption. Another trend in the market is the rising popularity of flavored and specialty ready-to-drink coffee and tea products. Nigerians are increasingly looking for unique and indulgent flavors to enhance their beverage experience. This trend is influenced by the growing influence of Western coffee culture and the desire for variety and novelty. Ready-to-drink coffee and tea brands are introducing innovative flavors and combinations to cater to this demand, such as caramel macchiato, matcha latte, and chai tea. Local special circumstances in Niger also contribute to the development of the RTD Coffee & Tea market. The country's hot climate makes cold beverages a popular choice among consumers, especially during the hot summer months. Ready-to-drink coffee and tea provide a refreshing and cooling option for consumers to beat the heat. Additionally, the growing café culture in Niger, particularly in urban areas, has created a demand for on-the-go coffee and tea products that can be enjoyed outside of traditional café settings. Underlying macroeconomic factors, such as urbanization and rising disposable incomes, also play a role in the growth of the RTD Coffee & Tea market in Niger. As more people move to urban areas and join the workforce, the demand for convenient and portable beverages increases. Additionally, the rising disposable incomes allow consumers to afford premium and specialty ready-to-drink coffee and tea products. Overall, the Ready-to-Drink (RTD) Coffee & Tea market in Niger is developing due to changing customer preferences, the desire for convenience and healthier options, the popularity of flavored and specialty products, local climate and café culture, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.