Ready-to-Drink (RTD) Coffee - Niger

The Ready-to-Drink (RTD) Coffee market in Niger is experiencing significant growth and development.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards convenience and on-the-go products. This has led to an increased demand for ready-to-drink beverages, including coffee. Consumers in Niger are increasingly seeking convenient and portable options that can be consumed quickly and easily, especially in urban areas where people have busy lifestyles.

Trends in the market: One of the key trends in the RTD Coffee market in Niger is the rising popularity of iced coffee. As the weather in Niger can be hot and humid, consumers are looking for refreshing and cooling beverages. Iced coffee provides a perfect solution, offering a refreshing and energizing drink that can be enjoyed throughout the day. This trend is further fueled by the growing influence of Western coffee culture and the increasing presence of international coffee chains in the country. Another trend in the market is the emergence of local coffee brands offering ready-to-drink coffee products. These brands are capitalizing on the growing demand for convenience and are tailoring their products to suit the local taste preferences. By incorporating local flavors and ingredients, these brands are able to cater to the unique preferences of Nigerien consumers and differentiate themselves from international competitors.

Local special circumstances: Niger is a landlocked country in West Africa, which presents certain challenges for the RTD Coffee market. The lack of access to coastal ports and the high cost of transportation can impact the availability and affordability of imported products. This has created opportunities for local coffee brands to establish themselves in the market and gain a competitive advantage.

Underlying macroeconomic factors: The growing middle class in Niger is a key driver of the RTD Coffee market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and convenience products. This has led to a rise in demand for ready-to-drink coffee, which is seen as a convenient and affordable luxury. Additionally, urbanization and the increasing number of young professionals in Niger are contributing to the growth of the RTD Coffee market. As more people migrate to urban areas for work and study, the demand for convenient and on-the-go products is on the rise. Ready-to-drink coffee provides a quick and easy caffeine fix for busy individuals who are constantly on the move. In conclusion, the RTD Coffee market in Niger is witnessing growth and development due to changing customer preferences, including a preference for convenience and on-the-go products. The market is characterized by the rising popularity of iced coffee and the emergence of local coffee brands. Local special circumstances, such as the lack of access to coastal ports, have created opportunities for local brands to thrive. The underlying macroeconomic factors, including the growing middle class and urbanization, are driving the demand for ready-to-drink coffee in Niger.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.