Soft Drinks - Niger

The Soft Drinks market in Niger has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Niger are shifting towards healthier beverage options, leading to an increased demand for low-sugar and natural soft drinks. Additionally, the rising urbanization and growing middle class in the country have contributed to the growth of the soft drinks market. Customer preferences in Niger have been influenced by global trends towards healthier lifestyles and increased awareness about the negative health effects of sugary beverages. As a result, consumers in Niger are seeking out soft drinks that are low in sugar and contain natural ingredients. This has led to a surge in demand for products such as fruit juices, flavored water, and herbal-infused drinks. Manufacturers in the soft drinks market have responded to this trend by introducing new product lines and reformulating existing ones to meet the changing preferences of consumers. In addition to changing customer preferences, local special circumstances have also played a role in the development of the soft drinks market in Niger. The country's hot climate and high levels of humidity make soft drinks a popular choice among consumers, as they provide a refreshing and hydrating option. Furthermore, the increasing urbanization in Niger has led to a rise in the number of convenience stores, supermarkets, and cafes, providing consumers with easier access to a wide range of soft drink options. The soft drinks market in Niger is also influenced by underlying macroeconomic factors. The country's growing middle class has led to an increase in disposable income, allowing consumers to spend more on non-essential items such as soft drinks. Furthermore, favorable government policies and initiatives to promote investment in the food and beverage sector have attracted both domestic and international companies to enter the market, leading to increased competition and product innovation. Overall, the Soft Drinks market in Niger is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in Niger increasingly prioritize healthier beverage options, manufacturers are responding by introducing low-sugar and natural soft drinks. The country's hot climate and growing middle class further contribute to the demand for soft drinks, while favorable government policies and initiatives attract investment and drive competition in the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.