Soft Drinks - EAEU

The Soft Drinks market in EAEU is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the positive trajectory of this industry.

Customer preferences: Consumers in the EAEU region have shown a growing interest in healthier beverage options. This shift in preferences can be attributed to increasing awareness about the health risks associated with sugary drinks. As a result, there has been a rise in demand for low-sugar or sugar-free soft drinks, as well as beverages with natural ingredients. Additionally, consumers are seeking out functional drinks that offer specific health benefits, such as enhanced energy or improved digestion.

Trends in the market: One notable trend in the Soft Drinks market in the EAEU region is the increasing popularity of local and regional brands. Consumers are showing a preference for beverages that are produced locally, as they perceive them to be fresher and of higher quality. This trend is also driven by a desire to support local businesses and promote domestic industries. As a result, local soft drink manufacturers are experiencing significant growth and are expanding their product offerings to cater to changing consumer preferences. Another trend in the market is the growing demand for premium and artisanal soft drinks. Consumers are willing to pay a premium price for beverages that offer unique flavors, high-quality ingredients, and an overall elevated drinking experience. This trend is driven by the desire for a more sophisticated and indulgent beverage choice, as well as the increasing influence of social media and the desire to share aesthetically pleasing and Instagrammable drinks.

Local special circumstances: The EAEU region is characterized by a diverse cultural and culinary heritage. This diversity is reflected in the Soft Drinks market, with a wide range of traditional and local flavors being offered. Local soft drink manufacturers are capitalizing on this cultural richness by incorporating traditional ingredients and flavors into their products. This not only appeals to local consumers who are nostalgic for familiar tastes but also attracts tourists and visitors who are looking to experience the authentic flavors of the region.

Underlying macroeconomic factors: The Soft Drinks market in the EAEU region is also influenced by macroeconomic factors such as population growth, rising disposable incomes, and urbanization. As the population continues to grow, so does the consumer base for soft drinks. Rising disposable incomes enable consumers to spend more on discretionary items such as beverages, while urbanization leads to increased convenience store and supermarket penetration, making soft drinks more accessible to a larger population. In conclusion, the Soft Drinks market in the EAEU region is developing and expanding due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the rise of local and premium brands, the incorporation of traditional flavors, and favorable macroeconomic conditions all contribute to the growth and success of this industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.