Ready-to-Drink (RTD) Coffee & Tea - EAEU

The Ready-to-Drink (RTD) Coffee & Tea market in EAEU has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverage options, coupled with the increasing popularity of coffee and tea consumption, have contributed to the expansion of this market.

Customer preferences: Consumers in the EAEU region have shown a strong preference for ready-to-drink coffee and tea products due to their convenience and portability. The busy and fast-paced lifestyles of individuals in this region have led to a growing demand for beverages that can be consumed on-the-go. Additionally, the increasing popularity of coffee and tea as everyday beverages has also driven the demand for ready-to-drink options.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in EAEU is the growing popularity of cold brew coffee. Cold brew coffee offers a smoother and less acidic taste compared to traditional hot brewed coffee, making it a preferred choice for many consumers. The rise of coffee culture in the region has also contributed to the increasing demand for cold brew coffee. Another trend in the market is the introduction of innovative flavors and blends. Manufacturers are constantly exploring new flavor combinations and unique blends to cater to the diverse tastes and preferences of consumers. This trend has been particularly evident in the tea segment, where exotic and herbal flavors have gained popularity.

Local special circumstances: The EAEU region consists of five countries - Armenia, Belarus, Kazakhstan, Kyrgyzstan, and Russia - each with its own unique cultural and economic characteristics. These countries have different levels of coffee and tea consumption, which influences the demand for RTD coffee and tea products. For example, Russia has a strong coffee culture and is one of the largest consumers of coffee in the region, while tea is more popular in countries like Kazakhstan and Kyrgyzstan.

Underlying macroeconomic factors: The growing middle class in the EAEU region, coupled with increasing disposable incomes, has contributed to the growth of the RTD Coffee & Tea market. As consumers have more purchasing power, they are willing to spend on premium and convenient beverage options. Additionally, urbanization and the expansion of modern retail channels have made RTD coffee and tea products more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in EAEU is experiencing growth due to customer preferences for convenient and on-the-go beverage options, as well as the increasing popularity of coffee and tea consumption. The market is characterized by trends such as the rise of cold brew coffee and the introduction of innovative flavors and blends. Local special circumstances, such as varying levels of coffee and tea consumption across the region, also influence the demand for RTD coffee and tea products. The underlying macroeconomic factors of a growing middle class and increasing disposable incomes further contribute to the expansion of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.