Ready-to-Drink (RTD) Coffee - EAEU

The Ready-to-Drink (RTD) Coffee market in EAEU has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in EAEU is the changing customer preferences. With the increasing urbanization and busy lifestyles, consumers are looking for convenient and on-the-go beverage options. RTD coffee offers a quick and hassle-free solution for coffee lovers who want to enjoy a cup of coffee without the need for brewing or preparation. Moreover, the younger generation is also showing a preference for RTD coffee due to its trendy and modern image.

Trends in the market: The RTD Coffee market in EAEU is witnessing several trends that are driving its growth. One of the key trends is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste. This trend is driven by the growing demand for healthier and less sugary beverage options. Another trend in the RTD Coffee market is the introduction of innovative flavors and varieties. Manufacturers are constantly launching new and unique flavors to cater to the diverse preferences of consumers. This trend is driven by the increasing demand for personalized and customized products.

Local special circumstances: The RTD Coffee market in EAEU is also influenced by local special circumstances. One such circumstance is the strong coffee culture in the region. Coffee is deeply ingrained in the culture of EAEU countries, and consumers have a strong preference for high-quality and flavorful coffee. This preference for quality extends to RTD coffee as well, with consumers seeking premium and gourmet options.

Underlying macroeconomic factors: Several macroeconomic factors are contributing to the growth of the RTD Coffee market in EAEU. One of the key factors is the rising disposable income levels in the region. As the economies of EAEU countries continue to grow, consumers have more purchasing power to spend on premium and convenience products like RTD coffee. Another factor is the increasing urbanization in the region. As more people move to cities and lead busy lifestyles, the demand for convenient and on-the-go products like RTD coffee is on the rise. Additionally, the growing presence of international coffee chains and cafes in EAEU countries is also driving the popularity of RTD coffee, as consumers seek to replicate the coffee shop experience at home or on the go. In conclusion, the Ready-to-Drink (RTD) Coffee market in EAEU is experiencing significant growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing demand for convenient and on-the-go beverage options, as well as the influence of local coffee culture and rising disposable income levels, the RTD Coffee market in EAEU is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.