Juices - EAEU

The Juices market in EAEU has been experiencing significant growth in recent years.

Customer preferences: Consumers in the EAEU region have been increasingly inclined towards healthier lifestyles, which has led to a growing demand for natural and organic products, including juices. This shift in consumer preferences can be attributed to a greater awareness of the health benefits associated with consuming fruit and vegetable juices. Additionally, the convenience of ready-to-drink juices has also contributed to their popularity among busy urban consumers.

Trends in the market: One of the prominent trends in the Juices market in EAEU is the rising demand for functional juices. Functional juices are beverages that offer additional health benefits beyond basic nutrition. These juices are often fortified with vitamins, minerals, and other bioactive compounds that target specific health concerns, such as immune support, digestion, and energy boost. The increasing popularity of functional juices can be attributed to the growing interest in preventive healthcare and the desire for products that offer more than just hydration. Another trend in the market is the diversification of juice flavors. Traditionally, orange and apple juices were the most popular choices among consumers. However, there has been a shift towards more exotic and unique flavors, such as pomegranate, cranberry, and tropical fruits. This trend can be attributed to the increasing globalization and the exposure to different cultures and cuisines, which has led consumers to seek new and exciting flavors in their beverages.

Local special circumstances: The EAEU region is known for its rich agricultural resources, which has enabled the production of a wide variety of fruits and vegetables. This abundance of raw materials has facilitated the growth of the Juices market in the region, as it allows for the production of high-quality and diverse juice products. Additionally, the EAEU countries have been investing in the development of their food processing industries, which has further contributed to the growth of the Juices market.

Underlying macroeconomic factors: The growing middle-class population in the EAEU region has played a significant role in the expansion of the Juices market. As disposable incomes have risen, consumers have been able to allocate a larger portion of their budgets towards premium and healthier products, including juices. Additionally, urbanization and changing lifestyles have led to an increase in the demand for convenient and on-the-go beverages, which has further fueled the growth of the Juices market. In conclusion, the Juices market in EAEU is experiencing growth due to changing consumer preferences towards healthier lifestyles, the rising demand for functional juices, the diversification of juice flavors, the region's rich agricultural resources, and the growing middle-class population. These factors have created a favorable environment for the expansion of the Juices market in the EAEU region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.