Bottled Water - EAEU

The Bottled Water market in EAEU is experiencing significant growth and development due to several key factors.

Customer preferences: Consumers in the EAEU region are increasingly opting for bottled water over other beverages due to health concerns and convenience. Bottled water is perceived as a healthier alternative to sugary drinks and is often chosen as a way to stay hydrated throughout the day. Additionally, the convenience of bottled water makes it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Bottled Water market in EAEU is the increasing demand for premium and flavored water. As consumers become more health-conscious, they are willing to pay a premium for bottled water with added benefits such as vitamins, minerals, and natural flavors. This trend is driven by the desire for functional beverages that not only quench thirst but also provide additional health benefits. Another trend in the market is the growing popularity of eco-friendly packaging. Consumers in the EAEU region are becoming more aware of the environmental impact of single-use plastic bottles and are actively seeking alternatives. This has led to an increase in the demand for bottled water packaged in sustainable materials such as glass or recycled plastic.

Local special circumstances: The EAEU region is home to several countries with diverse climates and geographical features. This diversity creates unique opportunities for the Bottled Water market. For example, countries with hot and arid climates, such as Kazakhstan and Uzbekistan, have a higher demand for bottled water due to the need for constant hydration. On the other hand, countries with mountainous regions, such as Armenia and Kyrgyzstan, have a growing market for bottled water sourced from natural springs.

Underlying macroeconomic factors: The growing middle class in the EAEU region is a key driver of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium products such as bottled water. Additionally, urbanization and changing lifestyles have also contributed to the growth of the market. As more people move to cities and lead busy lives, the demand for convenient and healthy beverages like bottled water increases. In conclusion, the Bottled Water market in EAEU is experiencing significant growth and development due to changing consumer preferences, including a preference for healthier beverages and eco-friendly packaging. The market is also influenced by local special circumstances, such as diverse climates and geographical features. Furthermore, underlying macroeconomic factors, such as the growing middle class and urbanization, are driving the demand for bottled water in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.