Ready-to-Drink (RTD) Tea - EAEU

The Ready-to-Drink (RTD) Tea market in EAEU has been experiencing significant growth in recent years.

Customer preferences: Consumers in the EAEU region have shown a strong preference for convenient and healthy beverage options. Ready-to-Drink (RTD) Tea provides a convenient alternative to traditional tea preparation, making it an appealing choice for busy individuals. Additionally, the health-conscious trend among consumers has led to an increased demand for beverages that offer natural and functional ingredients. RTD Tea often incorporates herbal extracts and antioxidants, which are believed to provide health benefits, further driving its popularity in the EAEU market.

Trends in the market: One of the key trends in the RTD Tea market in the EAEU region is the growing popularity of flavored and functional tea varieties. Manufacturers are introducing innovative flavors and infusions to cater to the diverse taste preferences of consumers. Additionally, functional teas, such as those with added vitamins or probiotics, are gaining traction as consumers seek beverages that offer additional health benefits. This trend is driving product innovation and expanding the range of options available in the market. Another trend in the EAEU RTD Tea market is the increasing focus on premium and organic products. Consumers are willing to pay a premium for high-quality teas that are sourced sustainably and produced using organic methods. This trend is driven by the growing awareness of the environmental impact of conventional agriculture and the desire for healthier and more sustainable products. As a result, manufacturers are investing in organic tea plantations and implementing eco-friendly production practices to meet the demand for premium and organic RTD Tea in the EAEU market.

Local special circumstances: The EAEU region is known for its rich tea culture, with countries like Russia and Kazakhstan having a long history of tea consumption. This cultural background has contributed to the popularity of RTD Tea in the region, as consumers are already familiar with tea as a beverage and are open to trying new tea products. Additionally, the EAEU market is characterized by a large population of young and urban consumers who value convenience and are willing to experiment with new flavors and products. These factors create a favorable environment for the growth of the RTD Tea market in the EAEU region.

Underlying macroeconomic factors: The growth of the RTD Tea market in the EAEU region is also influenced by macroeconomic factors. The region has been experiencing steady economic growth, leading to an increase in disposable income and consumer spending. This has resulted in a higher demand for premium and healthier beverage options, including RTD Tea. Additionally, the EAEU countries have been focusing on improving their infrastructure and logistics networks, which has facilitated the distribution and availability of RTD Tea products in the market. These macroeconomic factors have contributed to the overall development and expansion of the RTD Tea market in the EAEU region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.