Non-Alcoholic Drinks - Oman | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$486.10m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$182.40m in 2024.
Revenue, combined amounts to US$668.50m in 2024.
The revenue, at home is expected to grow annually by 0.62% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$103.10 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 629.80m L by 2024.
Volume, out-of-home is expected to amount to 79.93m L in 2024.
Volume, combined is expected to amount to 709.70m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 133.60L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Oman has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Oman, there has been a growing demand for healthier beverage options, leading to an increase in the consumption of non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, natural, and free from artificial additives. This trend is in line with global consumer preferences, as people are increasingly looking for beverages that support their overall well-being.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Oman is the rise of functional beverages. These beverages are formulated with added nutrients and ingredients that provide specific health benefits, such as improved digestion, increased energy, or enhanced immunity. Functional beverages have gained popularity among consumers who are looking for more than just hydration from their drinks. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. RTD beverages offer convenience and are often consumed on-the-go. This trend is driven by the busy lifestyles of consumers who are looking for quick and easy refreshment options. RTD beverages are available in a wide range of flavors and varieties, catering to different consumer preferences.

Local special circumstances: Oman has a hot climate for most of the year, which creates a high demand for refreshing and hydrating beverages. Non-alcoholic drinks such as carbonated soft drinks, bottled water, and fruit juices are particularly popular among consumers in Oman. The hot weather encourages consumers to seek out beverages that can quench their thirst and provide relief from the heat.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Oman is also influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. As the population grows and more people move to urban areas, the demand for non-alcoholic drinks is expected to continue rising. Additionally, the increasing disposable income of consumers enables them to spend more on beverages, including non-alcoholic options. In conclusion, the Non-Alcoholic Drinks market in Oman is experiencing growth due to changing customer preferences towards healthier options, the rise of functional beverages, and the demand for convenient ready-to-drink options. The hot climate in Oman also contributes to the popularity of non-alcoholic drinks. Moreover, underlying macroeconomic factors such as population growth, urbanization, and increasing disposable income are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.