Vegetables - Iraq

  • Iraq
  • Revenue in the Vegetables market amounts to US$4.59bn in 2024. The market is expected to grow annually by 4.68% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$159bn in 2024).
  • In relation to total population figures, per person revenues of US$99.61 are generated in 2024.
  • In the Vegetables market, volume is expected to amount to 2.01bn kg by 2029. The Vegetables market is expected to show a volume growth of 4.7% in 2025.
  • The average volume per person in the Vegetables market is expected to amount to 37.0kg in 2024.

Key regions: Japan, United Kingdom, Philippines, India, Canada

 
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Analyst Opinion

The Vegetables Market in Iraq is experiencing minimal growth, influenced by factors such as fluctuating climate conditions, limited infrastructure for storage and distribution, and changing consumer preferences towards fresh and processed options. These challenges hinder overall market expansion.

Customer preferences:
Consumers in Iraq are increasingly prioritizing fresh and locally sourced vegetables, reflecting a growing awareness of health and nutrition. This shift is influenced by a younger demographic that values organic produce and sustainable farming practices. Additionally, urbanization is leading to a rise in convenience-oriented shopping, with a preference for online grocery platforms offering home delivery. Cultural traditions surrounding family meals also encourage the consumption of seasonal vegetables, further shaping market dynamics and driving demand for diverse vegetable options.

Trends in the market:
In Iraq, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumer demand for healthier options. A younger population is increasingly embracing sustainable farming practices, which is reshaping purchasing habits. Concurrently, urbanization is promoting the growth of convenience shopping, with online grocery platforms gaining popularity for their home delivery services. Additionally, the cultural emphasis on family meals encourages the consumption of seasonal vegetables, influencing market dynamics and expanding the variety of offerings. These trends present significant opportunities for industry stakeholders to innovate and adapt to evolving consumer preferences.

Local special circumstances:
In Iraq, the Vegetables Market is shaped by a combination of geographical and cultural factors that set it apart from other regions. The country's fertile plains foster diverse agricultural production, enabling a rich variety of local vegetables. Additionally, the cultural significance of communal meals drives demand for fresh and seasonal produce, reinforcing traditional farming practices. Regulatory frameworks are gradually evolving to support organic farming initiatives, encouraging local farmers to adopt sustainable methods. These unique local dynamics foster a vibrant market, presenting opportunities for stakeholders to tap into the growing interest in health-conscious eating.

Underlying macroeconomic factors:
The Vegetables Market in Iraq is significantly influenced by macroeconomic factors such as national economic stability, global commodity prices, and trade policies. The country's economic health has experienced fluctuations due to political uncertainties and security issues, impacting farmers' productivity and market accessibility. Additionally, rising global demand for organic produce has created opportunities for Iraqi farmers to export, stimulating local economies. Fiscal policies that promote agricultural investment, along with initiatives for infrastructure development, are crucial for enhancing market efficiency. These dynamics shape consumer behavior, driving an increasing preference for fresh and locally sourced vegetables as health consciousness rises among the population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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