Home & Laundry Care - Iraq | Statista Market Forecast

The revenue generated in the Home & Laundry Care market in Iraq is projected to reach US$1.20bn by 2024.
The market is expected to grow at an annual rate of 4.29% (CAGR 2024-2029).
The largest segment in the market is Laundry Care, with a market volume of US$644.10m in 2024.
In comparison to other countries, United States generates the highest revenue with US$32bn in 2024.
On a per person basis, the revenue generated in Iraq amounts to US$25.72 in 2024.
Online sales are projected to contribute 5.8% of the total revenue in the Home & Laundry Care market by 2024.
Despite challenges faced by the market, Iraq's Home & Laundry Care segment is experiencing a growth in demand due to increased urbanization and rising disposable incomes.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Iraq is witnessing moderate growth, supported by increasing urbanization, a rise in disposable income, and growing awareness of hygiene. These factors are driving demand for innovative cleaning products and enhancing consumer preferences for quality and convenience.

Customer preferences: In Iraq, consumers are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues and health implications. This trend is particularly prominent among younger demographics who are influenced by global sustainability movements. Additionally, urban professionals are leaning towards convenience-oriented solutions, such as multi-functional cleaning products that save time. Cultural values emphasizing hospitality and cleanliness are also driving demand for premium, high-quality laundry care items that enhance the home environment.

Trends in the market: In Iraq, the Home & Laundry Care Market is experiencing a shift towards eco-friendly and sustainable products, driven by an increasing consumer awareness of environmental and health impacts. This trend is particularly evident among younger generations, who are influenced by global sustainability initiatives. Furthermore, urban professionals are seeking convenience through multifunctional cleaning solutions that optimize time management. The cultural emphasis on hospitality and cleanliness is fueling demand for premium laundry care items, which not only elevate the home environment but also represent a status symbol. These evolving consumer preferences present significant opportunities and challenges for industry stakeholders, prompting them to innovate and adapt their offerings.

Local special circumstances: In Iraq, the Home & Laundry Care Market is influenced by unique local factors, such as the country's diverse climate, which affects product formulation and usage patterns. The hot and dry conditions necessitate effective stain removal solutions, while cultural traditions emphasize hospitality, driving demand for premium cleaning products. Additionally, regulatory challenges related to imported goods can impact pricing and availability, compelling local brands to innovate. These factors create a distinct market landscape, pushing companies to tailor their offerings to meet specific consumer needs and preferences.

Underlying macroeconomic factors: The Home & Laundry Care Market in Iraq is significantly influenced by macroeconomic factors such as national economic stability, inflation rates, and consumer purchasing power. Fluctuations in oil prices, a key driver of Iraq's economy, directly impact disposable income and consumer spending on household products. Additionally, fiscal policies aimed at stimulating local production can shape the competitive landscape, encouraging innovation among domestic brands. Global economic trends, including shifts in trade policies and supply chain dynamics, also affect product availability and pricing, compelling companies to adapt their strategies to meet evolving consumer demands and preferences in this unique market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.