Non-Alcoholic Drinks - Iraq

The Non-Alcoholic Drinks market in Iraq has been experiencing steady growth in recent years. Customer preferences in the country have shifted towards healthier and more diverse beverage options, leading to an increase in demand for non-alcoholic drinks. This trend can be attributed to various factors, including changing consumer lifestyles, increased health consciousness, and a growing middle class.

Customer preferences: In Iraq, customer preferences for non-alcoholic drinks have been influenced by a desire for healthier beverage options. Consumers are becoming more conscious of the negative health effects of sugary drinks and are seeking alternatives that are lower in calories and sugar. As a result, there has been a growing demand for natural and organic beverages, such as fruit juices and herbal teas. Additionally, consumers are increasingly looking for functional beverages that offer specific health benefits, such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Iraq is the rise of local and regional brands. Iraqi consumers are showing a preference for locally produced beverages, as they perceive them to be more authentic and of higher quality. This trend has led to the emergence of several local players in the market, who are capitalizing on the demand for traditional and culturally relevant drinks. Furthermore, there is a growing trend of international brands entering the market and catering to the evolving preferences of Iraqi consumers.

Local special circumstances: Iraq has a rich culinary tradition, and this has influenced the local non-alcoholic drinks market. Traditional drinks such as sherbet and ayran have long been popular in the country, and their demand continues to remain strong. Additionally, the hot climate in Iraq has contributed to the popularity of refreshing and hydrating beverages, such as iced teas and fruit juices. Furthermore, the country's large Muslim population, who abstain from alcohol, has also contributed to the growth of the non-alcoholic drinks market.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Iraq can also be attributed to underlying macroeconomic factors. The country has experienced a period of relative stability in recent years, which has boosted consumer confidence and purchasing power. Additionally, Iraq has witnessed a steady increase in urbanization and a growing middle class, who have more disposable income to spend on non-essential items, including beverages. These factors have contributed to the overall growth and development of the non-alcoholic drinks market in Iraq.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.