Non-Alcoholic Drinks - Iraq | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$3.73bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$532.40m in 2024.
Revenue, combined amounts to US$4.26bn in 2024.
The revenue, at home is expected to grow annually by 4.92% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$80.22 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 4.43bn L by 2024.
Volume, out-of-home is expected to amount to 140.00m L in 2024.
Volume, combined is expected to amount to 4.57bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 95.22L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Iraq has been experiencing steady growth in recent years. Customer preferences in the country have shifted towards healthier and more diverse beverage options, leading to an increase in demand for non-alcoholic drinks. This trend can be attributed to various factors, including changing consumer lifestyles, increased health consciousness, and a growing middle class.

Customer preferences: In Iraq, customer preferences for non-alcoholic drinks have been influenced by a desire for healthier beverage options. Consumers are becoming more conscious of the negative health effects of sugary drinks and are seeking alternatives that are lower in calories and sugar. As a result, there has been a growing demand for natural and organic beverages, such as fruit juices and herbal teas. Additionally, consumers are increasingly looking for functional beverages that offer specific health benefits, such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Iraq is the rise of local and regional brands. Iraqi consumers are showing a preference for locally produced beverages, as they perceive them to be more authentic and of higher quality. This trend has led to the emergence of several local players in the market, who are capitalizing on the demand for traditional and culturally relevant drinks. Furthermore, there is a growing trend of international brands entering the market and catering to the evolving preferences of Iraqi consumers.

Local special circumstances: Iraq has a rich culinary tradition, and this has influenced the local non-alcoholic drinks market. Traditional drinks such as sherbet and ayran have long been popular in the country, and their demand continues to remain strong. Additionally, the hot climate in Iraq has contributed to the popularity of refreshing and hydrating beverages, such as iced teas and fruit juices. Furthermore, the country's large Muslim population, who abstain from alcohol, has also contributed to the growth of the non-alcoholic drinks market.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in Iraq can also be attributed to underlying macroeconomic factors. The country has experienced a period of relative stability in recent years, which has boosted consumer confidence and purchasing power. Additionally, Iraq has witnessed a steady increase in urbanization and a growing middle class, who have more disposable income to spend on non-essential items, including beverages. These factors have contributed to the overall growth and development of the non-alcoholic drinks market in Iraq.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.