Fresh Vegetables - Iraq

Iraq

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.00bn in 2024. The market is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$85.94 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.64bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 30.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Iraq is witnessing minimal growth, influenced by factors such as fluctuating agricultural practices, limited access to modern farming techniques, and the ongoing effects of climate change on crop yields and diversity.

Customer preferences: Consumers in Iraq are increasingly prioritizing fresh and organic produce, driven by a growing awareness of health and nutrition. This shift is influenced by younger demographics who are more health-conscious and seek locally sourced options to support sustainable agriculture. Additionally, urbanization is leading to a demand for convenience, with more consumers favoring ready-to-eat vegetable products. Cultural traditions surrounding food preparation are evolving, encouraging experimentation with diverse vegetables and international cuisines, further shaping purchasing behaviors in the fresh vegetables market.

Trends in the market: In Iraq, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, as consumers increasingly prioritize health and nutrition. This trend is particularly evident among younger demographics, who are influencing a rise in demand for fresh vegetables. Concurrently, urbanization is driving the popularity of ready-to-eat vegetable products, catering to busy lifestyles. Moreover, evolving cultural practices around food preparation encourage experimentation with diverse vegetables and international cuisines. These trends present significant opportunities for industry stakeholders, including farmers, retailers, and food processors, to innovate and align their offerings with consumer preferences for health, convenience, and sustainability.

Local special circumstances: In Iraq, the Fresh Vegetables Market is uniquely shaped by a combination of geographical and cultural factors. The country's diverse climate allows for a range of vegetable cultivation, fostering local agriculture. Traditional Iraqi cuisine, rich in flavors and ingredients, encourages the use of fresh produce, driving consumer demand. Additionally, regulatory support for local farmers, aimed at boosting food security, enhances the appeal of homegrown vegetables. These elements create a distinctive market dynamic, promoting sustainability and innovation within the fresh produce sector.

Underlying macroeconomic factors: The Fresh Vegetables Market in Iraq is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and overall economic stability. Fluctuations in oil prices, a key driver of Iraq's economy, impact government spending and, consequently, agricultural support programs. Favorable fiscal policies aimed at enhancing food security and promoting local agriculture further stimulate market growth. Moreover, global trends in health and sustainability are increasing consumer preference for fresh produce, while regional trade agreements can enhance access to markets for Iraqi farmers. This confluence of factors shapes a resilient and evolving fresh vegetable sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.