Key regions: Japan, China, Spain, South Korea, United Kingdom
The Fresh Vegetables Market in the CIS has been experiencing subdued growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences for healthy diets, and competition from imported produce, which impacts local supply and pricing.
Customer preferences: Consumers in the CIS are increasingly prioritizing fresh, organic, and locally sourced vegetables as part of a broader shift towards healthier eating habits. This preference is driven by a growing awareness of the benefits of nutritious diets, influenced by cultural traditions that value natural foods. Additionally, younger demographics are embracing plant-based diets, contributing to the demand for diverse vegetable offerings. Urbanization and busy lifestyles are also prompting a rise in convenience-focused purchasing, with an emphasis on ready-to-cook vegetable products and online grocery shopping options.
Trends in the market: In the CIS region, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, as health-conscious consumers increasingly prioritize nutrition in their diets. This trend is fueled by a rising awareness of the benefits of fresh foods, especially among younger generations who are adopting plant-based lifestyles. Additionally, urbanization is driving demand for convenience, leading to a surge in ready-to-cook vegetable options and online grocery shopping. These shifts represent critical opportunities for industry stakeholders to innovate, adapt supply chains, and cater to evolving consumer preferences.
Local special circumstances: In the CIS region, the Fresh Vegetables Market is influenced by diverse geographical factors, such as varying climates that affect crop yields and seasonality. Cultural preferences for traditional dishes drive demand for specific local vegetables, while regulatory frameworks concerning organic certification vary significantly across countries, impacting market access for producers. Additionally, ongoing economic transitions in the region create a unique landscape where local sourcing is prioritized, fostering community-supported agriculture and enhancing consumer trust in fresh produce. These elements collectively shape the dynamics of the market.
Underlying macroeconomic factors: The Fresh Vegetables Market in the CIS region is significantly influenced by macroeconomic factors including national economic health, trade policies, and agricultural investment levels. As global demand for fresh produce rises, countries with robust agricultural sectors and supportive fiscal policies are better positioned to capitalize on export opportunities. Exchange rate fluctuations can impact pricing and competitiveness, while inflation rates affect consumer purchasing power and spending on fresh vegetables. Additionally, enhancements in supply chain logistics and infrastructure development play a crucial role in ensuring market efficiency, allowing for improved access to fresh produce and driving overall market performance.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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