Alcoholic Drinks - CIS

The Alcoholic Drinks market in CIS is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the CIS region have been shifting towards premium and craft alcoholic beverages. Consumers are becoming more interested in unique and high-quality products, seeking out new flavors and experiences. This shift in preferences is driven by a growing middle class with higher disposable income, as well as an increasing awareness and appreciation for the craftsmanship and artistry behind alcoholic drinks. As a result, there has been a surge in demand for premium spirits, craft beers, and artisanal wines in the CIS market. Trends in the market reflect this changing customer preference for premium and craft alcoholic beverages. Craft breweries, distilleries, and wineries are gaining popularity in the region, offering consumers a wide range of unique and locally-produced drinks. This trend is driven by a desire for authenticity and a connection to local traditions and culture. Additionally, there is a growing interest in organic and natural alcoholic beverages, as consumers become more health-conscious and environmentally aware. This has led to an increase in the production and consumption of organic wines, spirits, and beers in the CIS market. Local special circumstances also play a role in the development of the Alcoholic Drinks market in CIS. The region has a rich history and tradition of alcohol production, with a diverse range of local spirits and traditional drinks. This cultural heritage contributes to the demand for traditional and locally-produced alcoholic beverages. Furthermore, the CIS market is characterized by a strong preference for spirits, particularly vodka. Vodka has a long-standing tradition in the region and is deeply ingrained in the local culture and social gatherings. Underlying macroeconomic factors are also driving the growth and development of the Alcoholic Drinks market in CIS. The region has experienced economic growth in recent years, resulting in an expansion of the middle class and an increase in disposable income. This has led to a rise in consumer spending on luxury and premium products, including alcoholic beverages. Additionally, the CIS market is attracting foreign investment and international players, who are capitalizing on the growing demand for premium and craft alcoholic drinks. In conclusion, the Alcoholic Drinks market in CIS is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beverages, the popularity of local spirits and traditional drinks, and the increasing demand for organic and natural alcoholic beverages are driving the growth and development of the market in the region. With a growing middle class and a strong cultural heritage, the CIS market presents opportunities for both local and international players in the alcoholic drinks industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.