Non-Alcoholic Drinks - CIS

The Non-Alcoholic Drinks market in CIS is experiencing significant growth and development due to various factors.

Customer preferences: In CIS, there is a growing preference for healthier and more natural beverage options. Consumers are increasingly conscious about their health and are seeking non-alcoholic drinks that are low in sugar, free from artificial additives, and made from natural ingredients. This shift in consumer preferences is driving the demand for non-alcoholic drinks that offer functional benefits, such as improved digestion, increased energy, and enhanced immunity. Additionally, there is a rising trend of consumers seeking out non-alcoholic alternatives to traditional alcoholic beverages, such as non-alcoholic beers and mocktails.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in CIS is the increasing popularity of functional beverages. Functional beverages are drinks that are fortified with vitamins, minerals, or other beneficial ingredients that offer specific health benefits. These beverages cater to the growing demand for products that promote overall well-being and address specific health concerns. Examples of functional beverages include energy drinks, sports drinks, and herbal teas. The market for functional beverages is expected to continue growing as consumers become more health-conscious and seek out products that offer additional nutritional value. Another trend in the Non-Alcoholic Drinks market in CIS is the rise of premium and artisanal beverages. Consumers are willing to pay a premium for high-quality, unique, and locally sourced non-alcoholic drinks. This trend is driven by the desire for authentic and artisanal products that offer a distinct flavor and experience. Artisanal beverages, such as craft sodas, botanical infusions, and specialty teas, are gaining popularity among consumers who are looking for something different from mass-produced and generic drinks. This trend presents an opportunity for small and local producers to enter the market and cater to the demand for premium and artisanal beverages.

Local special circumstances: The Non-Alcoholic Drinks market in CIS is influenced by local cultural and social factors. In many CIS countries, tea is an integral part of the culture and is consumed on a daily basis. This has led to a high demand for tea-based beverages, such as herbal teas, fruit teas, and traditional tea blends. Additionally, CIS countries have a long history of producing and consuming fermented beverages, such as kefir and kvass. These traditional beverages are still popular and have a loyal consumer base.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in CIS is also supported by favorable macroeconomic factors. The region has experienced stable economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has resulted in a higher demand for non-alcoholic drinks as consumers have more discretionary income to spend on beverages. Additionally, the increasing urbanization and modernization of CIS countries have contributed to the growth of the Non-Alcoholic Drinks market. As people move to cities and adopt more Westernized lifestyles, they are exposed to a wider range of non-alcoholic beverage options and are more willing to try new products.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.