Sweeteners - United States | Statista Market Forecast

The Sweeteners Market in The Food market of the United States is experiencing minimal growth, influenced by factors such as consumer preference for natural options like honey, concerns about the health effects of sugar, and the rising popularity of artificial sweeteners. This trend is driven by increasing health consciousness and the convenience of online shopping.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic sweeteners in the Spreads & Sweeteners Market within The Food market. This is driven by a shift towards clean label products and a desire for healthier alternatives to traditional sweeteners. Additionally, the rise in vegetarian and vegan diets has led to an increased demand for plant-based sweeteners such as stevia and monk fruit. This trend is expected to continue as consumers prioritize clean ingredients and sustainable choices in their food and beverage purchases.

Trends in the market: In the United States, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards natural and alternative sweeteners such as stevia and honey. This is driven by increasing consumer demand for healthier and more natural food options. Additionally, there is a growing trend of reducing sugar consumption, leading to the development of low and zero-calorie sweeteners. This trend is expected to continue, with potential implications for industry stakeholders such as food manufacturers and retailers who may need to adapt their product offerings to meet changing consumer preferences.

Local special circumstances: In the United States, the Spreads & Sweeteners Market is heavily influenced by the increasing demand for natural and healthier alternatives. This trend is driven by the growing health consciousness among consumers and the government's efforts to tackle obesity and diabetes. Furthermore, the strict regulations and labeling requirements for sweeteners have also impacted the market's dynamics. In contrast, in countries like India and Brazil, where traditional sweeteners like jaggery and stevia are widely used, there is a lesser demand for artificial and processed sweeteners. These cultural factors play a significant role in shaping the market landscape and consumer preferences in these countries. Additionally, the availability of natural sweeteners in abundance due to their local production also affects the market dynamics.

Underlying macroeconomic factors: The growth of the Sweeteners Market within The Food market is also influenced by macroeconomic factors such as changing consumer preferences and government regulations. Countries with strong economic growth and stable political environments are experiencing higher demand for natural sweeteners, as consumers become more health-conscious and demand for clean label products increases. Moreover, the rising prevalence of chronic diseases, such as diabetes and obesity, is driving the demand for low-calorie and sugar-free sweeteners. As a result, manufacturers are investing in research and development to introduce new and innovative sweeteners that cater to these changing consumer trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.