Margarine - United States | Statista Market Forecast

Revenue in the Margarine market amounts to US$1.98bn in 2024. The market is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$5.78 are generated in 2024.
In the Margarine market, volume is expected to amount to 827.10m kg by 2029. The Margarine market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 2.33kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine market within the Oils & Fats sector in the United States is experiencing negligible growth, influenced by shifting consumer preferences towards healthier fat alternatives, increasing awareness of trans fats, and the rise of plant-based spreads.

Customer preferences: Consumers are increasingly gravitating towards natural and organic food products, prompting a decline in traditional margarine consumption. This shift is fueled by heightened awareness of health issues associated with artificial ingredients and trans fats, particularly among younger demographics prioritizing clean eating. Additionally, the rise of plant-based diets is driving demand for innovative, health-conscious fat alternatives. This trend reflects broader lifestyle changes emphasizing sustainability, ethical sourcing, and nutritional transparency in food choices.

Trends in the market: In the United States, the margarine market is experiencing a notable decline as consumers increasingly favor natural and organic substitutes, driven by heightened awareness of health issues related to artificial ingredients and trans fats. Younger demographics are particularly focused on clean eating and health-conscious choices. Additionally, the rise of plant-based diets is pushing demand for innovative fat alternatives, reflecting broader trends towards sustainability and ethical sourcing. These shifts present significant implications for industry stakeholders, compelling them to adapt product offerings and marketing strategies to align with evolving consumer preferences and values.

Local special circumstances: In the United States, the margarine market is uniquely influenced by regional preferences and lifestyle choices, with the West Coast leading the trend toward plant-based alternatives and organic products. Cultural shifts, particularly among millennials and Generation Z, emphasize health and sustainability, driving demand for clean-label items. Additionally, stringent FDA regulations on trans fats have prompted manufacturers to innovate and reformulate products, ensuring compliance while catering to a health-conscious consumer base. These local dynamics significantly shape market strategies and product development.

Underlying macroeconomic factors: The margarine market in the United States is significantly impacted by macroeconomic factors such as overall economic growth, consumer spending, and shifts in dietary trends. A robust national economy typically leads to increased disposable income, allowing consumers to invest in premium margarine products, including organic and plant-based options. Additionally, inflation and commodity prices directly affect production costs, influencing retail prices. Fiscal policies that promote agricultural sustainability and food innovation enhance market opportunities. Global trends, such as the rise of health-conscious eating and environmental concerns, further shape consumer preferences, compelling manufacturers to adapt their offerings to meet evolving demands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.