Fresh Fruits - G20 | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$538.60bn in 2024. The market is expected to grow annually by 5.91% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$108.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 242.90bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 41.5kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within the G20 is witnessing minimal growth, influenced by factors such as fluctuating consumer preferences, seasonal availability, and competition from processed alternatives, alongside increasing demand for health-conscious options among consumers.

Customer preferences: Consumers in the G20 are increasingly prioritizing fresh, locally-sourced fruits as part of a holistic approach to health and wellness, emphasizing sustainability and organic farming practices. This shift is fueled by a younger demographic that values transparency in food sourcing and is influenced by cultural movements towards plant-based diets and clean eating. Additionally, the rise of social media platforms is amplifying trends like fruit-based meal prep and snacking, driving demand for innovative fruit products and experiences that align with an active lifestyle.

Trends in the market: In the G20, the Fresh Fruits Market is experiencing a surge in demand for organic and sustainably sourced fruits, driven by consumers' increasing awareness of health and environmental issues. This trend is particularly prominent among younger generations who prioritize clean eating and transparency in food sourcing. Additionally, innovative fruit-based products, such as ready-to-eat snacks and meal kits, are gaining popularity due to their convenience and alignment with active lifestyles. For industry stakeholders, these trends signal an opportunity to adapt product offerings and marketing strategies to cater to evolving consumer preferences, potentially enhancing brand loyalty and market share.

Local special circumstances: In Mexico, the Fresh Fruits Market is shaped by a rich agricultural heritage and diverse climate, enabling the cultivation of a wide variety of fruits such as avocados and mangoes. Local festivals celebrating seasonal harvests foster a strong cultural appreciation for fresh produce, driving demand for traditional and organic fruits. Additionally, regulatory support for sustainable farming practices enhances market growth as consumers increasingly seek certifications that ensure environmental responsibility. These unique factors create a vibrant market landscape that prioritizes freshness and cultural relevance in fruit consumption.

Underlying macroeconomic factors: The Fresh Fruits Market in Mexico is significantly influenced by macroeconomic factors such as global trade dynamics, national agricultural policies, and consumer purchasing power. As international demand for Mexican fruits like avocados and mangoes rises, favorable trade agreements enhance export opportunities, stimulating local economies. National economic health, reflected in GDP growth and employment rates, directly affects consumer spending on fresh produce. Furthermore, fiscal policies promoting sustainable agricultural practices and investment in infrastructure bolster market resilience. The increasing global focus on health and wellness further drives demand for fresh fruits, aligning with consumer trends toward organic and locally sourced products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.